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Chat 3.12.2014 The Attention Web

March 24, 2014 - Posted in #wjchat archives , Web Journalism Posted by:

5:00 p.m. PDT | 03.12.2014
@wjchat Hey hey! #wjchat

Gene Park
@GenePark


5:01 p.m. PDT | 03.12.2014
RT @wjchat: Welcome to the 210th episode of #wjchat, a weekly discussion for web journalists.

Shauna Stuart
@ShaunaReporter


5:01 p.m. PDT | 03.12.2014
Ready to join my first #wjchat! I am journalism student at Ohio University looking to go into online journalism.

Clare Palo
@clarepalo


5:01 p.m. PDT | 03.12.2014
Today we’re talking with our host, @arctictony, about the ‘Attention Web’ he talks about in this article http://t.co/4fvv1rwGdY #wjchat

wjchat
@wjchat


5:01 p.m. PDT | 03.12.2014
Checking in to #wjchat! Evening all!

Shauna Stuart
@ShaunaReporter


5:02 p.m. PDT | 03.12.2014
Let’s get started! Please introduce yourself, respond to questions & share your knowledge! #DontJustBeALurker #wjchat

wjchat
@wjchat


5:02 p.m. PDT | 03.12.2014
Hello @wjchat! Jodi from Gannett here. #wjchat

Jodi Gersh
@jodiontheweb


5:02 p.m. PDT | 03.12.2014
@wjchat Hi everyone! Long-time lurker at #wjchat. I make no apologies for the use of English spelling in this chat

Tony Haile
@arctictony


5:02 p.m. PDT | 03.12.2014
@wjchat LOVE seeing j-students getting into the chat! Great topic tonight, excited to talk metrics! Alex here, in Silicon Valley. #wjchat

Alex J. Martin
@amartinmedia


5:02 p.m. PDT | 03.12.2014
@wjchat Hello, Bailey here from @KENS5 in San Antonio. #wjchat

Bailey McGowan
@baileylmcgowan


5:02 p.m. PDT | 03.12.2014
Hey #wjchat. Teresa at NPR in Boston. Looking forward to the chat. I’ll be behind @wjchat most of the night

Teresa Gorman
@gteresa


5:03 p.m. PDT | 03.12.2014
REMINDER: It’s not too late to send us your Qs! (Please direct to @wjchat) #wjchat

wjchat
@wjchat


5:03 p.m. PDT | 03.12.2014
PROTIP: Spare non- #wjchat people by starting your reply with @wjchat

wjchat
@wjchat


5:03 p.m. PDT | 03.12.2014
@wjchat Glad to be back. I’m Bill Cannon, digital director for @jconline in Indiana. #wjchat

William Cannon
@NewsCannon


5:04 p.m. PDT | 03.12.2014
We’ll start with a few questions just for @arctictony. Then, we’ll open up the questions for everyone. #wjchat

wjchat
@wjchat


5:04 p.m. PDT | 03.12.2014
@wjchat Hey all. I’m Nicole, former Patch editor in the Los Angeles area. You should hire me. (Or pay me to start my own site!) #wjchat

Nicole Mooradian
@notblue


5:04 p.m. PDT | 03.12.2014
@clarepalo welcome! #wjchat

wjchat
@wjchat


5:04 p.m. PDT | 03.12.2014
@wjchat I’m the engagement director for education news sites @Chalkbeat and 1st time #wjchat-er

Anika Anand
@anikaanand00


5:05 p.m. PDT | 03.12.2014
Here we go with the lightning round… #wjchat

wjchat
@wjchat


5:05 p.m. PDT | 03.12.2014
Trademark violation? :) RT @anikaanand00: @wjchat I’m the engagement director for education news sites @Chalkbeat and 1st time #wjchat-er

Tony Haile
@arctictony


5:05 p.m. PDT | 03.12.2014
@arctictony LR1 What does the term “attention web” mean? #wjchat

wjchat
@wjchat


5:05 p.m. PDT | 03.12.2014
@wjchat Hi everyone, Gary, Web journo & prof at snowy SUNY Oswego. Looking forward to tonight’s chat. #wjchat

Gary Ritzenthaler
@gritz99


5:06 p.m. PDT | 03.12.2014
@wjchat Buck Borasky, Frontier Programmer – and Curmudgeon-in-Residence #wjchat

M. Edward Borasky
@znmeb


5:06 p.m. PDT | 03.12.2014
@wjchat I’m Gail. #wjchat I’m here. I’m not lurking.

G. Marie
@gmariethatsme


5:06 p.m. PDT | 03.12.2014
@wjchat Hi #wjchat! Social mgr n digital content 2nd for Gannett’s #News19 WLTX Columbia sc

Derry London
@Derry_London


5:06 p.m. PDT | 03.12.2014
@wjchat Hey guys. Dave in Sydney. Strange, have just been staring at Chartbeat and then see that @arctictony is today’s guest. #wjchat

Dave Meddows
@davemeddows


5:07 p.m. PDT | 03.12.2014
@wjchat We can do that by using human-computer interactions mapped against seconds to understand increments of attention #wjchat

Tony Haile
@arctictony


5:08 p.m. PDT | 03.12.2014
@wjchat whisky #wjchat and yes, duly noted :)

Tony Haile
@arctictony


5:08 p.m. PDT | 03.12.2014
RT @wjchat: @arctictony LR1 What does the term “attention web” mean? #wjchat

Shauna Stuart
@ShaunaReporter


5:08 p.m. PDT | 03.12.2014
RT @arctictony attention web means looking at behaviour of people between the clicks. What are people actually paying attention to #wjchat

Teresa Gorman
@gteresa


5:08 p.m. PDT | 03.12.2014
RT @wjchat: Today we’re talking with our host, @arctictony, about the ‘Attention Web’ he talks about in this article http://t.co/4fvv1rwG

Jennifer Dorroh
@jendorroh


5:08 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat We can do that by using human-computer interactions mapped against seconds to understand increments of attention #w

Shauna Stuart
@ShaunaReporter


5:08 p.m. PDT | 03.12.2014
@Derry_London Keep posting rad links, and Ill keep faving and RTing! #wjchat

Gene Park
@GenePark


5:08 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat We can do that by using human-computer interactions mapped against seconds to understand increments of attention #w

wjchat
@wjchat


5:08 p.m. PDT | 03.12.2014
@arctictony LR2 Why should we care about the attention web? #wjchat

wjchat
@wjchat


5:09 p.m. PDT | 03.12.2014
RT @gteresa: RT @arctictony attention web means looking at behaviour of people between the clicks. What are people actually paying attenti

Clare Palo
@clarepalo


5:09 p.m. PDT | 03.12.2014
I must sound like a dunce, but I think tonight is the first time I’ve actually heard the term “attention web” #wjchat

Shauna Stuart
@ShaunaReporter


5:09 p.m. PDT | 03.12.2014
RT @gteresa: RT @arctictony attention web means looking at behaviour of people between the clicks. What are people actually paying attenti

Gene Park
@GenePark


5:09 p.m. PDT | 03.12.2014
@ShaunaReporter new to me as well, though the concept is very familiar. Hasn’t reach buzzword fever pitch quite yet. #wjchat

Alex J. Martin
@amartinmedia


5:09 p.m. PDT | 03.12.2014
@wjchat Hey, all at #wjchat! Martha here in Seattle. Online journo @KPLU. Still working, so will mostly lurk tonight!

Martha Kang
@Martha_Kang


5:09 p.m. PDT | 03.12.2014
@ShaunaReporter Bigrams FTW ;-) #wjchat #NLPjargon

M. Edward Borasky
@znmeb


5:10 p.m. PDT | 03.12.2014
@wjchat because the metrics give us a very different picture of performance and actually align editorial and business goals #wjchat

Tony Haile
@arctictony


5:10 p.m. PDT | 03.12.2014
@wjchat Dropping by #wjchat to soak up some knowledge. Im Mike, behind @Harvard, love to talk content & metrics.

Mike Petroff
@mikepetroff


5:10 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat because the metrics give us a very different picture of performance and actually align editorial and business goals

Alex J. Martin
@amartinmedia


5:10 p.m. PDT | 03.12.2014
@wjchat I’m director of social and engagement for Gannett & I just finished rolling out @Chartbeat to all of Gannett’s pub sites #wjchat :-)

Jodi Gersh
@jodiontheweb


5:10 p.m. PDT | 03.12.2014
@amartinmedia right! The idea is familiar to be, but didn’t know it had its own unique term. I like it #wjchat

Shauna Stuart
@ShaunaReporter


5:11 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat because the metrics give us a very different picture of performance and actually align editorial and business goals

wjchat
@wjchat


5:11 p.m. PDT | 03.12.2014
@amartinmedia @ShaunaReporter hopefully the term “attention web” will prove better fate than “fetch” #wjchat

Lauryn Bennett
@LaurynBennett


5:11 p.m. PDT | 03.12.2014
RT @LaurynBennett: @amartinmedia @ShaunaReporter hopefully the term “attention web” will prove better fate than “fetch” #wjchat

M. Edward Borasky
@znmeb


5:11 p.m. PDT | 03.12.2014
@LaurynBennett @ShaunaReporter Ugh. Stop trying to make “attention web” happen, Gretchen. #wjchat

Alex J. Martin
@amartinmedia


5:12 p.m. PDT | 03.12.2014
@LaurynBennett @amartinmedia I’m down to make “attention web” happen :) #wjchat

Shauna Stuart
@ShaunaReporter


5:12 p.m. PDT | 03.12.2014
RT @amartinmedia: @LaurynBennett @ShaunaReporter Ugh. Stop trying to make “attention web” happen, Gretchen. #wjchat

Shauna Stuart
@ShaunaReporter


5:12 p.m. PDT | 03.12.2014
@arctictony LR3 What metrics do you think we should be looking at more than we do now? #wjchat

wjchat
@wjchat


5:12 p.m. PDT | 03.12.2014
Me neither. It’s OK. MT @ShaunaReporter: …I think tonight is the first time I’ve actually heard the term “attention web” #wjchat

G. Marie
@gmariethatsme


5:13 p.m. PDT | 03.12.2014
RT @amartinmedia: @LaurynBennett @ShaunaReporter Ugh. Stop trying to make “attention web” happen, Gretchen. #wjchat

Clare Palo
@clarepalo


5:13 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat I’m director of social and engagement for Gannett & I just finished rolling out @Chartbeat to all of Gannett’s pu

Jessica Strelitz
@jstrelitz


5:14 p.m. PDT | 03.12.2014
@amartinmedia @LaurynBennett I think the 10th anniversary of “Mean Girls” is this year, so this is all very fitting. #wjchat

Shauna Stuart
@ShaunaReporter


5:14 p.m. PDT | 03.12.2014
@wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged time. #wjchat

Tony Haile
@arctictony


5:14 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

wjchat
@wjchat


5:15 p.m. PDT | 03.12.2014
RT @wjchat: @arctictony LR3 What metrics do you think we should be looking at more than we do now? #wjchat

Shauna Stuart
@ShaunaReporter


5:15 p.m. PDT | 03.12.2014
@wjchat Average engaged time is the average amount of attention a piece of content receives from visitors #wjchat

Tony Haile
@arctictony


5:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

Shauna Stuart
@ShaunaReporter


5:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

Jodi Gersh
@jodiontheweb


5:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

dana lacey
@danalacey


5:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

Derry London
@Derry_London


5:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat Average engaged time is the average amount of attention a piece of content receives from visitors #wjchat

wjchat
@wjchat


5:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat Average engaged time is the average amount of attention a piece of content receives from visitors #wjchat

Derry London
@Derry_London


5:16 p.m. PDT | 03.12.2014
@wjchat total engaged time (what Upworthy calls Attention minutes) is an increment of total amount of attention an article accrues #wjchat

Tony Haile
@arctictony


5:16 p.m. PDT | 03.12.2014
@wjchat Love this Mean Girls comparison to “web attention”… I like the term. #wjchat

Clare Palo
@clarepalo


5:16 p.m. PDT | 03.12.2014
We have one more lightning round question for @arctictony, then questions for everyone. Ready? #sofetch #wjchat

wjchat
@wjchat


5:16 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

William Cannon
@NewsCannon


5:16 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat total engaged time (what Upworthy calls Attention minutes) is an increment of total amount of attention an article

wjchat
@wjchat


5:16 p.m. PDT | 03.12.2014
@wjchat #SOFETCH @gteresa, FTW #wjchat

Alex J. Martin
@amartinmedia


5:16 p.m. PDT | 03.12.2014
@wjchat I like total engaged time because it brings balance to the 10,000 word think piece and the 300-word traffic monster #wjchat

Tony Haile
@arctictony


5:17 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat I like total engaged time because it brings balance to the 10,000 word think piece and the 300-word traffic monster

wjchat
@wjchat


5:17 p.m. PDT | 03.12.2014
@wjchat @NicTheEditor I didn’t know this existed! I’m totally lurking the #wjchat hashtag now.

Ashli Blow
@ashliblow


5:17 p.m. PDT | 03.12.2014
RT @lisawilliams: Hey, all my women-in-digital-media pals! Sign up for this oral history project w @jmfbrooks: https://t.co/O2SpjoWvHM #w

Avni Nijhawan
@theavni


5:17 p.m. PDT | 03.12.2014
@wjchat You can have lots of people read a little or fewer people read a lot and it credits both #wjchat

Tony Haile
@arctictony


5:17 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat You can have lots of people read a little or fewer people read a lot and it credits both #wjchat

wjchat
@wjchat


5:18 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat The key metrics for me, particularly around building a returning audience are recirculation, avg and total engaged

Nic H.
@CarverComm


5:18 p.m. PDT | 03.12.2014
@actionnews5 @wjchat @NicTheEditor Its a beautiful thing! Welcome! #wjchat

Gene Park
@GenePark


5:18 p.m. PDT | 03.12.2014
@NicTheEditor Currently doing the same. #wjchat

Ashli Blow
@ashliblow


5:18 p.m. PDT | 03.12.2014
@arctictony LR4 In your Time essay, you suggest high quality wins readers’ attention. How do you/the data define high quality? #wjchat

wjchat
@wjchat


5:18 p.m. PDT | 03.12.2014
@arctictony It also creates a better context for sharing analytics with editors & writers. Less emphasis on chasing views. #wjchat @wjchat

Mike Petroff
@mikepetroff


5:19 p.m. PDT | 03.12.2014
@anikaanand00 @wjchat recirculation is the % of people who, having read an article page, choose to look for more content on site #wjchat

Tony Haile
@arctictony


5:19 p.m. PDT | 03.12.2014
@ashliblow @wjchat @NicTheEditor We’re lurking in #wjchat tonight, too!

USC Annenberg CCLP
@USC_CCLP


5:20 p.m. PDT | 03.12.2014
RT @arctictony: @anikaanand00 @wjchat recirculation is the % of people who, having read an article page, choose to look for more content on

Clare Palo
@clarepalo


5:20 p.m. PDT | 03.12.2014
@wjchat It’s a tricky one. I don’t think any metric can encompass true quality. What it can say is what holds someone’s attention #wjchat

Tony Haile
@arctictony


5:20 p.m. PDT | 03.12.2014
RT @arctictony: @anikaanand00 @wjchat recirculation is the % of people who, having read an article page, choose to look for more content on

William Cannon
@NewsCannon


5:20 p.m. PDT | 03.12.2014
@USC_CCLP @ashliblow @NicTheEditor hope you join in on the answers in a few minutes. #dontjustbealurker #wjchat

wjchat
@wjchat


5:20 p.m. PDT | 03.12.2014
RT @amartinmedia: @LaurynBennett @ShaunaReporter Ugh. Stop trying to make “attention web” happen, Gretchen. #wjchat

Avni Nijhawan
@theavni


5:20 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat It’s a tricky one. I don’t think any metric can encompass true quality. What it can say is what holds someone’s att

wjchat
@wjchat


5:20 p.m. PDT | 03.12.2014
RT @wjchat: @USC_CCLP @ashliblow @NicTheEditor hope you join in on the answers in a few minutes. #dontjustbealurker #wjchat

Ashli Blow
@ashliblow


5:21 p.m. PDT | 03.12.2014
.@wjchat Hello folks. My name is Matt Troxel. Digital Producer at @jconline I’m new to the field and looking to learn. #wjchat

Matt Troxel
@Mtrox


5:21 p.m. PDT | 03.12.2014
@wjchat Is it linkbait piece that someone bails on after the lede or something that someone is willing to give their principal 1/2 #wjchat

Tony Haile
@arctictony


5:21 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat Is it linkbait piece that someone bails on after the lede or something that someone is willing to give their princi

wjchat
@wjchat


5:21 p.m. PDT | 03.12.2014
@wjchat Sorry I’m late! I’m Robert Hernandez WebJournalist, @USCAnnenberg Profe, @ONA board member and #wjchat co-creator back from SXSW.

Robert Hernandez
@webjournalist


5:22 p.m. PDT | 03.12.2014
@wjchat item of value to: their own time. It’s the one scarce resource we have and it’s cool when they choose to spend it with you #wjchat

Tony Haile
@arctictony


5:22 p.m. PDT | 03.12.2014
Very different things! MT @arctictony: I don’t think any metric can encompass true quality, just what holds someone’s attention #wjchat

G. Marie
@gmariethatsme


5:22 p.m. PDT | 03.12.2014
Hi all. @saleemkhan, journalist based in Toronto (aka Hoth or Rura Penthe, if you prefer). This is my chat-only account. #wjchat

Saleem Khan
@SaleemChat


5:22 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat item of value to: their own time. It’s the one scarce resource we have and it’s cool when they choose to spend it w

wjchat
@wjchat


5:23 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat It’s a tricky one. I don’t think any metric can encompass true quality. What it can say is what holds someone’s att

David Plazas
@davidplazas


5:23 p.m. PDT | 03.12.2014
@gmariethatsme I agree, but in an imperfect world I’ll move towards a closer fit than a pageview #wjchat

Tony Haile
@arctictony


5:23 p.m. PDT | 03.12.2014
@USC_CCLP Nice to see y’all joining #wjchat! @ashliblow @wjchat @NicTheEditor

Robert Hernandez
@webjournalist


5:23 p.m. PDT | 03.12.2014
OK all. Now we want to hear what you have to say – share your thoughts with @arctictony in 3,2,… #wjchat

wjchat
@wjchat


5:23 p.m. PDT | 03.12.2014
@wjchat BOOM! #wjchat

Tony Haile
@arctictony


5:24 p.m. PDT | 03.12.2014
Q1 What metrics do you think we should be using to track performance? #wjchat

wjchat
@wjchat


5:24 p.m. PDT | 03.12.2014
@wjchat @arctictony How’s the scotch holding up? ;-) #wjchat

M. Edward Borasky
@znmeb


5:24 p.m. PDT | 03.12.2014
@wjchat Sorry to be late as well. I’m David Plazas, engagement editor @thenewspress #gannett #wjchat

David Plazas
@davidplazas


5:24 p.m. PDT | 03.12.2014
Yes, I almost tweeted “baby steps” earlier. RT @arctictony: In an imperfect world I’ll move towards a closer fit than a pageview #wjchat

G. Marie
@gmariethatsme


5:24 p.m. PDT | 03.12.2014
RT @wjchat: Q1 What metrics do you think we should be using to track performance? #wjchat

Saleem Khan
@SaleemChat


5:24 p.m. PDT | 03.12.2014
#WJChat #A1 Time on site, page, and potentially, thanks to embedded sensors, actual physical engagement and presence.

Saleem Khan
@SaleemChat


5:24 p.m. PDT | 03.12.2014
@wjchat job performance?#wjchat

Stephanie Yamkovenko
@S_Yamkovenko


5:25 p.m. PDT | 03.12.2014
Sorry I’m late. Checking in from Long Beach, Calif. #wjchat

Alex Campbell
@Indoctrinated


5:25 p.m. PDT | 03.12.2014
.@wjchat Chartbeat is a very powerful tool but intimidating. How best do you recommend using it to it’s full potential? #wjchat

Matt Troxel
@Mtrox


5:25 p.m. PDT | 03.12.2014
NOTE TO FOLLOWERS: I’m participating in #wjchat tonight with host @arctictony join us in tonight’s discussion.

Robert Hernandez
@webjournalist


5:25 p.m. PDT | 03.12.2014
@wjchat A1 are we allowed to just say, “What @arctictony said”? #wjchat

Nicole Mooradian
@notblue


5:25 p.m. PDT | 03.12.2014
RT @wjchat: Q1 What metrics do you think we should be using to track performance? #wjchat

Robert Hernandez
@webjournalist


5:25 p.m. PDT | 03.12.2014
@wjchat a1 uniques, page views and loyals: How many new eyes, what are they looking at and how many of them are coming back #wjchat

Bailey McGowan
@baileylmcgowan


5:25 p.m. PDT | 03.12.2014
RT @notblue: @wjchat A1 are we allowed to just say, “What @arctictony said”? #wjchat

wjchat
@wjchat


5:25 p.m. PDT | 03.12.2014
@wjchat #wjchat A1: I always look at entry and exit routes: did that high-scoring article retain them to another story, or bail?

Derry London
@Derry_London


5:25 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A1 Time on site, page, and potentially, thanks to embedded sensors, actual physical engagement and presence.

wjchat
@wjchat


5:26 p.m. PDT | 03.12.2014
@znmeb @wjchat oh I’m totally on to the bourbon by now #wjchat http://t.co/DRbqVx19L8

Tony Haile
@arctictony


5:26 p.m. PDT | 03.12.2014
@wjchat A1 There’s a lot of “answers” on that in the “growth hacking” literature. #wjchat

M. Edward Borasky
@znmeb


5:26 p.m. PDT | 03.12.2014
#WJChat #A1 Entry, path through property, exit.

Saleem Khan
@SaleemChat


5:26 p.m. PDT | 03.12.2014
@wjchat A1a: Digital content is moving from quantity to quality. A combination of metrics is the best way to measure. #wjchat

William Cannon
@NewsCannon


5:26 p.m. PDT | 03.12.2014
@wjchat A1 whatever advertisers deem most valuable; but for the purposes of doing the news, amt of comments, replies, views&clicks #wjchat

Alex Romano
@alexromano


5:26 p.m. PDT | 03.12.2014
RT @Derry_London: @wjchat #wjchat A1: I always look at entry and exit routes: did that high-scoring article retain them to another story, o

William Cannon
@NewsCannon


5:26 p.m. PDT | 03.12.2014
A1 Overall page views are important to measure interest, owned/earned. Engagement time to measure audience attention #wjchat @arctictony

Mike Petroff
@mikepetroff


5:26 p.m. PDT | 03.12.2014
@wjchat @arctictony I’m curious what your thoughts are on how to translate a great amount of engaged time into reader loyalty? #wjchat

Maya Sugarman
@mayasugarman


5:26 p.m. PDT | 03.12.2014
@wjchat A1: Retweets/shares are the best way to track performance like @arctictony said. It shows people want to read more content. #wjchat

Clare Palo
@clarepalo


5:26 p.m. PDT | 03.12.2014
@wjchat Q1 It’s not one thing, but multiple points that encompass genuine engagement. Time spent/how much read, sharing, etc. #wjchat

Robert Hernandez
@webjournalist


5:27 p.m. PDT | 03.12.2014
@wjchat A1- But seriously, I look at uniques, time on site, return visits per UV, etc. Also comments, FB shares, tweets, etc. #wjchat

Nicole Mooradian
@notblue


5:27 p.m. PDT | 03.12.2014
@Mtrox @wjchat I’d highly recommend talking to the @chartcorps whose sole purpose is to make it less intimidating #wjchat

Tony Haile
@arctictony


5:27 p.m. PDT | 03.12.2014
RT @wjchat: Q1 What metrics do you think we should be using to track performance? #wjchat

Stephanie Levy
@stephanie_levy


5:27 p.m. PDT | 03.12.2014
@wjchat hi I’m here in Birmingham trying to lift weights at YMCA. Excuse my rude silences ..; this is great topic and I’m reading!. #wjchat

Michelle Holmes
@mlh_holmes


5:27 p.m. PDT | 03.12.2014
Is this recirculation? MT @Derry_London: #wjchat A1: I always look at entry and exit routes: did that high-scoring article retain them…?

G. Marie
@gmariethatsme


5:28 p.m. PDT | 03.12.2014
RT @webjournalist: @wjchat Q1 It’s not one thing, but multiple points that encompass genuine engagement. Time spent/how much read, sharing,

wjchat
@wjchat


5:28 p.m. PDT | 03.12.2014
@wjchat @arctictony Hi! I’m a photo/video journalist at NPR affiliate @KPCC, our visuals blog uses ChartBeat: http://t.co/QrH3AKxiXY #wjchat

Maya Sugarman
@mayasugarman


5:28 p.m. PDT | 03.12.2014
@wjchat A1: Drones. They do everything now. #wjchat (I kid!)

G. Marie
@gmariethatsme


5:28 p.m. PDT | 03.12.2014
@wjchat Q1 We should really copy Facebook’s model (from what I understand) and put input/data sensors throughout the page. #wjchat

Robert Hernandez
@webjournalist


5:29 p.m. PDT | 03.12.2014
RT @wjchat: Q1 What metrics do you think we should be using to track performance? #wjchat

Shauna Stuart
@ShaunaReporter


5:29 p.m. PDT | 03.12.2014
RT @arctictony: @znmeb @wjchat oh I’m totally on to the bourbon by now #wjchat http://t.co/DRbqVx19L8

wjchat
@wjchat


5:29 p.m. PDT | 03.12.2014
@wjchat #wjchat A1a: SimpleReach is a very valuable tool to see what’s going viral naturally via Social from the site. Well worth a look.

Derry London
@Derry_London


5:29 p.m. PDT | 03.12.2014
@wjchat Metrics that focus on depth and engagement, and promote loyalty. #wjchat

David Plazas
@davidplazas


5:29 p.m. PDT | 03.12.2014
@mayasugarman @wjchat engaged time is a key leading indicator of propensity to return. 3 min makes return 2x more likely than 1min #wjchat

Tony Haile
@arctictony


5:29 p.m. PDT | 03.12.2014
A1 I’d start with “Lean Analytics” from @acroll and @byosko #wjchat

M. Edward Borasky
@znmeb


5:30 p.m. PDT | 03.12.2014
#WJChat #A1 One metric I’m curious about and had chats on: Impact real outcome a story creates, eg. Snowden effect. Thoughts, @arctictony?

Saleem Khan
@SaleemChat


5:30 p.m. PDT | 03.12.2014
@wjchat A1 – Important to have defined goals which you can use metrics to measure against. Could be different for each site #wjchat.

John Levitt
@JohnMLevitt


5:30 p.m. PDT | 03.12.2014
@wjchat A1: My org. uses page views, unique visitors, list growth & product revenue. Problem is synching all 4. Anyone got ideas? #wjchat

Stephanie Levy
@stephanie_levy


5:30 p.m. PDT | 03.12.2014
RT @Derry_London: @wjchat #wjchat A1a: SimpleReach is a very valuable tool to see what’s going viral naturally via Social from the site. We

Shauna Stuart
@ShaunaReporter


5:30 p.m. PDT | 03.12.2014
RT @NewsCannon: @wjchat A1a: Digital content is moving from quantity to quality. A combination of metrics is the best way to measure. #wjch

David Plazas
@davidplazas


5:30 p.m. PDT | 03.12.2014
+1 MT @Derry_London: @wjchat #wjchat A1a: SimpleReach is a very valuable tool to see what’s going viral naturally via Social from the site.

William Cannon
@NewsCannon


5:30 p.m. PDT | 03.12.2014
@wjchat Q1 I found it interesting in @arctictony’s piece that we mistake sharing for reading. Something to keep in mind… #wjchat

Teresa Gorman
@gteresa


5:30 p.m. PDT | 03.12.2014
@webjournalist @wjchat We actually do that too #wjchat

Tony Haile
@arctictony


5:30 p.m. PDT | 03.12.2014
RT @arctictony: @mayasugarman @wjchat engaged time is a key leading indicator of propensity to return. 3 min makes return 2x more likely th

wjchat
@wjchat


5:31 p.m. PDT | 03.12.2014
We have to see if there is a devil’s advocate out there for Q2… coming up soon #wjchat

wjchat
@wjchat


5:31 p.m. PDT | 03.12.2014
@wjchat Whatever metrics you use, important to think about how they align not just with short-term but with mission #wjchat

Tony Haile
@arctictony


5:31 p.m. PDT | 03.12.2014
RT @wjchat: We have to see if there is a devil’s advocate out there for Q2… coming up soon #wjchat

Saleem Khan
@SaleemChat


5:31 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat Whatever metrics you use, important to think about how they align not just with short-term but with mission #wjchat

Saleem Khan
@SaleemChat


5:31 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat Whatever metrics you use, important to think about how they align not just with short-term but with mission #wjchat

wjchat
@wjchat


5:31 p.m. PDT | 03.12.2014
@wjchat @acroll @byosko A1 and then “Bandit Algorithms for Website Optimization” by @johnmyleswhite #wjchat

M. Edward Borasky
@znmeb


5:31 p.m. PDT | 03.12.2014
RT @gteresa: @wjchat Q1 I found it interesting in @arctictony’s piece that we mistake sharing for reading. Something to keep in mind… #wj

Derry London
@Derry_London


5:31 p.m. PDT | 03.12.2014
Rad! I don’t have much experience w ChartBeat since I’m not running a site. MT @arctictony: @webjournalist We actually do that too #wjchat

Robert Hernandez
@webjournalist


5:32 p.m. PDT | 03.12.2014
@wjchat A1 for us it’s also who’s looking at metrics. We’re now training every journalist to access, understand and act on metrics. #wjchat

Jodi Gersh
@jodiontheweb


5:32 p.m. PDT | 03.12.2014
@wjchat Fun fact: I’m watching Girl Rising while doing this chat. Great documentary. Watch it. #wjchat

Clare Palo
@clarepalo


5:32 p.m. PDT | 03.12.2014
@wjchat Devil’s Advocate – that’s like a curmudgeon, right? ;-) #wjchat

M. Edward Borasky
@znmeb


5:32 p.m. PDT | 03.12.2014
RT @webjournalist: NOTE TO FOLLOWERS: I’m participating in #wjchat tonight with host @arctictony join us in tonight’s discussion.

Kurt Gessler
@kurtgessler


5:32 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A1 for us it’s also who’s looking at metrics. We’re now training every journalist to access, understand and act o

Derry London
@Derry_London


5:32 p.m. PDT | 03.12.2014
Unfortunate but true MT @gteresa Q1 I found it interesting in @arctictony’s piece that we mistake sharing for reading. #wjchat

Ashli Blow
@ashliblow


5:32 p.m. PDT | 03.12.2014
@clarepalo @wjchat @arctictony But if I understood the @time article right, people sharing doesn’t mean they’re consuming content. #wjchat

David Plazas
@davidplazas


5:33 p.m. PDT | 03.12.2014
@arctictony @wjchat I’m not a snob against the page view .. but your point is why we stress engagement in all things we measure. #wjchat

Michelle Holmes
@mlh_holmes


5:33 p.m. PDT | 03.12.2014
Q2 Do you think we really CAN go beyond the click as our base measurement? Should we? #wjchat

wjchat
@wjchat


5:33 p.m. PDT | 03.12.2014
RT @mlh_holmes: @arctictony @wjchat I’m not a snob against the page view .. but your point is why we stress engagement in all things we mea

M. Edward Borasky
@znmeb


5:33 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A1 for us it’s also who’s looking at metrics. We’re now training every journalist to access, understand and act o

Chartbeat
@Chartbeat


5:33 p.m. PDT | 03.12.2014
RT @wjchat: Q2 Do you think we really CAN go beyond the click as our base measurement? Should we? #wjchat

Saleem Khan
@SaleemChat


5:33 p.m. PDT | 03.12.2014
@wjchat Q1 I’d like to add that whatever metric you use, remember it’s an important data set but not the only one user test, etc. #wjchat

Robert Hernandez
@webjournalist


5:33 p.m. PDT | 03.12.2014
@wjchat A1 Impact is a squishy term, but I think thats what we should be looking at and measuring. Social reach, time, etc. #wjchat

Mike Roe
@MikeRoe


5:33 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A1 for us it’s also who’s looking at metrics. We’re now training every journalist to access, understand and act o

wjchat
@wjchat


5:33 p.m. PDT | 03.12.2014
A1) This works more for social media, but the “share of voice” metric can be useful if a goal is to measure social media influence. #wjchat

Shauna Stuart
@ShaunaReporter


5:33 p.m. PDT | 03.12.2014
RT @arctictony: @mayasugarman @wjchat engaged time is a key leading indicator of propensity to return. 3 min makes return 2x more likely th

dana lacey
@danalacey


5:34 p.m. PDT | 03.12.2014
@wjchat A2 Of course! We can … we have … “should” is kinda irrelevant ;-) #wjchat

M. Edward Borasky
@znmeb


5:34 p.m. PDT | 03.12.2014
@jodiontheweb so true. We’re always encouraging chartbeat screens, weekly emails, consistent conversations about it with journos #wjchat

Teresa Gorman
@gteresa


5:34 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A1 for us it’s also who’s looking at metrics. We’re now training every journalist to access, understand and act o

Shauna Stuart
@ShaunaReporter


5:34 p.m. PDT | 03.12.2014
@wjchat A2 Sure. Just start putting other numbers higher, in bigger fonts in reports and train everyone else to not think in clicks. #wjchat

Mike Roe
@MikeRoe


5:34 p.m. PDT | 03.12.2014
We should do this in advertising. MT @jodiontheweb: We’re now training every journalist to access, understand and act on metrics. #wjchat

G. Marie
@gmariethatsme


5:34 p.m. PDT | 03.12.2014
#WJChat #A2 I think we have click-driven news covered.
http://t.co/ntigQqncnF http://t.co/PNg2yZ3N0e

Saleem Khan
@SaleemChat


5:35 p.m. PDT | 03.12.2014
@wjchat A2 unfortunately not until the advertising models change #wjchat

Jodi Gersh
@jodiontheweb


5:35 p.m. PDT | 03.12.2014
RT @wjchat: Q2 Do you think we really CAN go beyond the click as our base measurement? Should we? #wjchat

Robert Hernandez
@webjournalist


5:35 p.m. PDT | 03.12.2014
@wjchat #wjchat A2: Simple: YES measure more. Time spent on site means more trust in brand built, and translates to more impressions for ads

Derry London
@Derry_London


5:35 p.m. PDT | 03.12.2014
.@wjchat When a journalist understands how their content & audience intersect, it’s a game changer. But not always easy to take. #wjchat

William Cannon
@NewsCannon


5:35 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A2 unfortunately not until the advertising models change #wjchat

wjchat
@wjchat


5:35 p.m. PDT | 03.12.2014
@wjchat A2: Definitely we can go beyond the click! Maybe interaction with the product rather than just clicking the page itself. #wjchat

Clare Palo
@clarepalo


5:35 p.m. PDT | 03.12.2014
@jodiontheweb @wjchat That’s a great practice! All newsrooms should at least have a teaching session on metrics. #wjchat

Shauna Stuart
@ShaunaReporter


5:35 p.m. PDT | 03.12.2014
@jodiontheweb @wjchat that’s the key test. However, brand advertising is based on capturing the time and attention of their audience #wjchat

Tony Haile
@arctictony


5:35 p.m. PDT | 03.12.2014
RT @wjchat: Q2 Do you think we really CAN go beyond the click as our base measurement? Should we? #wjchat

Shauna Stuart
@ShaunaReporter


5:35 p.m. PDT | 03.12.2014
[+1] RT @jodiontheweb: @wjchat A2 unfortunately not until the advertising models change #wjchat

Saleem Khan
@SaleemChat


5:36 p.m. PDT | 03.12.2014
RT @NewsCannon: .@wjchat When a journalist understands how their content & audience intersect, it’s a game changer. But not always easy to

Derry London
@Derry_London


5:36 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A2 unfortunately not until the advertising models change #wjchat

Derry London
@Derry_London


5:36 p.m. PDT | 03.12.2014
@jodiontheweb A2 Advertising is a competitive business – models change all the time #wjchat

M. Edward Borasky
@znmeb


5:36 p.m. PDT | 03.12.2014
RT @arctictony: @jodiontheweb @wjchat that’s the key test. However, brand advertising is based on capturing the time and attention of their

wjchat
@wjchat


5:36 p.m. PDT | 03.12.2014
@jodiontheweb @wjchat the business is an inertia fest, but if you can better speak to brand goals…. #wjchat

Tony Haile
@arctictony


5:36 p.m. PDT | 03.12.2014
RT @znmeb: @wjchat A2 Of course! We can … we have … “should” is kinda irrelevant ;-) #wjchat

wjchat
@wjchat


5:36 p.m. PDT | 03.12.2014
@wjchat Q2 I think we can, especially as wearables with incredible data sensors coming we could track emotion reactions to stories! #wjchat

Robert Hernandez
@webjournalist


5:37 p.m. PDT | 03.12.2014
@notblue @webjournalist Yeah, I may totally always have Chartbeat open at work and constantly be looking at it on my phone 24/7. #wjchat

Mike Roe
@MikeRoe


5:37 p.m. PDT | 03.12.2014
RT @TauhidChappell: Yes (cc @BrianManzullo) –> RT @jodiontheweb: @wjchat A2 unfortunately not until the advertising models change #wjchat

Brian J. Manzullo
@BrianManzullo


5:37 p.m. PDT | 03.12.2014
@MikeRoe @notblue @webjournalist sorry for ruining any semblance of a social life :) #wjchat

Tony Haile
@arctictony


5:37 p.m. PDT | 03.12.2014
Journos come join. MT@wjchat: Today we’re talking w/, @arctictony, about the ‘Attention Web’. See article http://t.co/BHfwIlcvEP #wjchat

Michelle Holmes
@mlh_holmes


5:37 p.m. PDT | 03.12.2014
@webjournalist A2 we can do that now given the scale of some publications #wjchat

M. Edward Borasky
@znmeb


5:38 p.m. PDT | 03.12.2014
@arctictony @jodiontheweb @wjchat Capturing time/attention is also important in non-profit world. More likely to drive action. #wjchat

Mike Petroff
@mikepetroff


5:38 p.m. PDT | 03.12.2014
My new favorite phrase: inertia fest. Thanks, @arctictony and #wjchat.

G. Marie
@gmariethatsme


5:38 p.m. PDT | 03.12.2014
RT @mikepetroff: @arctictony @jodiontheweb @wjchat Capturing time/attention is also important in non-profit world. More likely to drive act

M. Edward Borasky
@znmeb


5:38 p.m. PDT | 03.12.2014
@wjchat Q2 What other data points could we track w wearables? Story effect on heart rate? Bathroom breaks to story ratio? ??? #wjchat

Robert Hernandez
@webjournalist


5:38 p.m. PDT | 03.12.2014
@gmariethatsme @arctictony “inertia fest” – another bigram ;-) #wjchat

M. Edward Borasky
@znmeb


5:38 p.m. PDT | 03.12.2014
Web desks can try logging scroll events to figure out how much of the story actually gets read. This could help writers and editors. #wjchat

Alex Campbell
@Indoctrinated


5:38 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A1 for us it’s also who’s looking at metrics. We’re now training every journalist to access, understand and act o

David Plazas
@davidplazas


5:38 p.m. PDT | 03.12.2014
@webjournalist @wjchat now you’re just taking the piss #wjchat #youaskedmehere

Tony Haile
@arctictony


5:39 p.m. PDT | 03.12.2014
RT @webjournalist: @wjchat Q2 What other data points could we track w wearables? Story effect on heart rate? Bathroom breaks to story ratio

wjchat
@wjchat


5:39 p.m. PDT | 03.12.2014
@arctictony @MikeRoe @notblue Isn’t it called CrackBeat? Also, there needs to be a @CrackBeat account. :) #wjchat

Robert Hernandez
@webjournalist


5:39 p.m. PDT | 03.12.2014
@Indoctrinated Yes, scroll depth and article completion rates are always interesting #wjchat

Tony Haile
@arctictony


5:39 p.m. PDT | 03.12.2014
@wjchat The click as stand-alone metric has been diluted w/ increased ease of sharing. In past, users searched then dug through. #wjchat

Mike Petroff
@mikepetroff


5:40 p.m. PDT | 03.12.2014
Q3 Who is already creating content for the attention web? Any examples? #wjchat

wjchat
@wjchat


5:40 p.m. PDT | 03.12.2014
@MPGomatic @wjchat That’s a short and sweet way to put it! I 100% agree. #wjchat

Clare Palo
@clarepalo


5:40 p.m. PDT | 03.12.2014
@wjchat A2 We need whatever Netflix uses. And eye tracking capabilities, though that seems invasive (is it really any more so?). #wjchat

G. Marie
@gmariethatsme


5:40 p.m. PDT | 03.12.2014
@wjchat We have to, but it will take right incentives for those who sell ads or subscription. There must be a long-term strategy. #wjchat

David Plazas
@davidplazas


5:40 p.m. PDT | 03.12.2014
@arctictony who is your favorite girl? #wjchat

Maya Rodale
@mayarodale


5:41 p.m. PDT | 03.12.2014
#wjchat, oddly twubs only has last weeks chat and wont give me your new tweets. Anyway, hello. Im late.

P. Kim Bui
@kimbui


5:41 p.m. PDT | 03.12.2014
RT @wjchat: Q3 Who is already creating content for the attention web? Any examples? #wjchat

Robert Hernandez
@webjournalist


5:41 p.m. PDT | 03.12.2014
@Indoctrinated Heat maps are available now for some web sites – Clicky has them https://t.co/QAeAHvTdn5 #wjchat

M. Edward Borasky
@znmeb


5:41 p.m. PDT | 03.12.2014
@davidplazas @wjchat Interestingly, the rise of paywalls & need to build audience over traffic is driver in embrace of new metrics #wjchat

Tony Haile
@arctictony


5:41 p.m. PDT | 03.12.2014
@mayarodale whoever fed me last #wjchat

Tony Haile
@arctictony


5:41 p.m. PDT | 03.12.2014
@wjchat A3: We are. Right now. Right? #wjchat

G. Marie
@gmariethatsme


5:42 p.m. PDT | 03.12.2014
@wjchat Q3 Sorry for not understanding, but would Medium count? Where they give you an ETA of story length via time estimate? #wjchat

Robert Hernandez
@webjournalist


5:42 p.m. PDT | 03.12.2014
RT @davidplazas: @wjchat We have to, but it will take right incentives for those who sell ads or subscription. There must be a long-term st

Chartbeat
@Chartbeat


5:42 p.m. PDT | 03.12.2014
@wjchat A3 Amazon, Facebook, Google, Yahoo, … #wjchat

M. Edward Borasky
@znmeb


5:42 p.m. PDT | 03.12.2014
RT @arctictony: @davidplazas @wjchat Interestingly, the rise of paywalls & need to build audience over traffic is driver in embrace of new

David Plazas
@davidplazas


5:42 p.m. PDT | 03.12.2014
+1 RT @gmariethatsme: @wjchat A3: We are. Right now. Right? #wjchat

Robert Hernandez
@webjournalist


5:42 p.m. PDT | 03.12.2014
@webjournalist @wjchat how quickly people come to your site after their eyes open in the morning! #wjchat

Michelle Holmes
@mlh_holmes


5:42 p.m. PDT | 03.12.2014
RT @wjchat: Q3 Who is already creating content for the attention web? Any examples? #wjchat

Saleem Khan
@SaleemChat


5:42 p.m. PDT | 03.12.2014
RT @arctictony: @davidplazas @wjchat Interestingly, the rise of paywalls & need to build audience over traffic is driver in embrace of new

M. Edward Borasky
@znmeb


5:43 p.m. PDT | 03.12.2014
@gmariethatsme I think any time you turn on a web camera without notifying the user, you create a creepy factor. #wjchat

Alex Campbell
@Indoctrinated


5:43 p.m. PDT | 03.12.2014
Wake to read ratio! RT @mlh_holmes: @wjchat how quickly people come to your site after their eyes open in the morning! #wjchat

Robert Hernandez
@webjournalist


5:43 p.m. PDT | 03.12.2014
@arctictony @davidplazas @wjchat that’s right. You have to provide valuable content if you expect people to pay. #wjchat

Jodi Gersh
@jodiontheweb


5:43 p.m. PDT | 03.12.2014
RT @webjournalist: Wake to read ratio! RT @mlh_holmes: @wjchat how quickly people come to your site after their eyes open in the morning! #

Trenise Ferreira
@TreniseFerreira


5:43 p.m. PDT | 03.12.2014
@Indoctrinated @gmariethatsme and a lawsuit #wjchat

Tony Haile
@arctictony


5:43 p.m. PDT | 03.12.2014
RT @znmeb: @wjchat A3 Amazon, Facebook, Google, Yahoo, … #wjchat

wjchat
@wjchat


5:43 p.m. PDT | 03.12.2014
RT @arctictony: @davidplazas @wjchat Interestingly, the rise of paywalls & need to build audience over traffic is driver in embrace of new

Chartbeat
@Chartbeat


5:43 p.m. PDT | 03.12.2014
RT @jodiontheweb: @arctictony @davidplazas @wjchat that’s right. You have to provide valuable content if you expect people to pay. #wjchat

Chartbeat
@Chartbeat


5:43 p.m. PDT | 03.12.2014
@wjchat Maybe when orgs include share and page view numbers openly on stories #wjchat

Katie Landan
@ktlandan


5:43 p.m. PDT | 03.12.2014
@mlh_holmes Then there’s the read to sleep ratio which measures what content puts the reader to sleep! #wjchat

Robert Hernandez
@webjournalist


5:44 p.m. PDT | 03.12.2014
@wjchat Q3 hmmm…. netflix, long reads, tumblr, ummm #wjchat

Teresa Gorman
@gteresa


5:44 p.m. PDT | 03.12.2014
#WJChat #A3 I would argue that @the_intercept , @TBIJ , @CIRonline , @ProPublica are a few creating attention-web journalism.

Saleem Khan
@SaleemChat


5:44 p.m. PDT | 03.12.2014
@wjchat A3: I agree with @gmariethatsme, Netflix seems to have it right…invasive but persuasive. #wjchat

Clare Palo
@clarepalo


5:44 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A3 I would argue that @the_intercept , @TBIJ , @CIRonline , @ProPublica are a few creating attention-web journalis

wjchat
@wjchat


5:44 p.m. PDT | 03.12.2014
RT @clarepalo: @wjchat A3: I agree with @gmariethatsme, Netflix seems to have it right…invasive but persuasive. #wjchat

M. Edward Borasky
@znmeb


5:44 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A3 I would argue that @the_intercept , @TBIJ , @CIRonline , @ProPublica are a few creating attention-web journalis

Tony Haile
@arctictony


5:44 p.m. PDT | 03.12.2014
@ktlandan @wjchat like the old web counter days, like that idea. #wjchat

Derry London
@Derry_London


5:45 p.m. PDT | 03.12.2014
RT @jodiontheweb: @arctictony @davidplazas @wjchat that’s right. You have to provide valuable content if you expect people to pay. #wjchat

wjchat
@wjchat


5:45 p.m. PDT | 03.12.2014
@znmeb @wjchat @netflix too probably? Creating original content for online viewership. #wjchat

Rebecca Roman
@i_Rsquared


5:45 p.m. PDT | 03.12.2014
@wjchat A3: Well written, enterprise content is great for the attention web. The challenge is getting that response daily. #wjchat

William Cannon
@NewsCannon


5:45 p.m. PDT | 03.12.2014
@arctictony @Indoctrinated I didn’t say anything about cameras. Surely we’ll be able to track eye movement without those…some day #wjchat

G. Marie
@gmariethatsme


5:45 p.m. PDT | 03.12.2014
@webjournalist hah yes I was trying to think how to phase that one. It’s probably not a thing advertisers want a high score on. #wjchat

Michelle Holmes
@mlh_holmes


5:45 p.m. PDT | 03.12.2014
#wjchat have you heard the one about the time a man from the future started telling people #futuresecret and no one realized till to late.

Future mann
@mansbesthope


5:45 p.m. PDT | 03.12.2014
@i_Rsquared @wjchat Definitely @netflix too – the BBC too #wjchat

M. Edward Borasky
@znmeb


5:46 p.m. PDT | 03.12.2014
RT @clarepalo: @wjchat A3: I agree with @gmariethatsme, Netflix seems to have it right…invasive but persuasive. #wjchat

G. Marie
@gmariethatsme


5:46 p.m. PDT | 03.12.2014
@wjchat A1: Pageviews are important, but pages per visitor is stronger. Shows a loyal reader, a loyal customer. #wjchat

Alex J. Martin
@amartinmedia


5:46 p.m. PDT | 03.12.2014
Lets brainstorm for Q4 on how to actually create stories for the attention web… question coming up in 2 minutes #wjchat

wjchat
@wjchat


5:46 p.m. PDT | 03.12.2014
@wjchat I feel like the @latimes Column Ones, the way they’re now put together, are made for the attention web a little more. #wjchat

Nicole Mooradian
@notblue


5:46 p.m. PDT | 03.12.2014
@wjchat I’m a lurking #energy/#environmental #journalist from #Massachusetts. Reflecting on the ideas presented so far. #wjchat

Kat Friedrich
@eco_journalist


5:46 p.m. PDT | 03.12.2014
@wjchat I’m biased, but anything with a stunning visual experience, people pay attention: @thebolditalic and http://t.co/otA4GVvmcA #wjchat

Maya Sugarman
@mayasugarman


5:47 p.m. PDT | 03.12.2014
@wjchat Ugh sorry. Had to break away from #wjchat for a bit due to breaking news. Gonna play catchup now.

Gene Park
@GenePark


5:47 p.m. PDT | 03.12.2014
A3 Some of the best engagement has long-form, long running storytelling, such as this one from @newscorpaus #wjchat http://t.co/gR5LI1nGuF

dana lacey
@danalacey


5:47 p.m. PDT | 03.12.2014
@wjchat A4 cats? It’s usually cats. I know I’m right here. #wjchat

Jodi Gersh
@jodiontheweb


5:47 p.m. PDT | 03.12.2014
RT @znmeb: @i_Rsquared @wjchat Definitely @netflix too – the BBC too #wjchat

Rebecca Roman
@i_Rsquared


5:47 p.m. PDT | 03.12.2014
RT @danalacey: A3 Some of the best engagement has long-form, long running storytelling, such as this one from @newscorpaus #wjchat http:/

M. Edward Borasky
@znmeb


5:47 p.m. PDT | 03.12.2014
Q4 How do you write, or produce images, video, interactive features, etc for the attention web? Any ideas? #wjchat

wjchat
@wjchat


5:48 p.m. PDT | 03.12.2014
RT @wjchat: Q4 How do you write, or produce images, video, interactive features, etc for the attention web? Any ideas? #wjchat

Saleem Khan
@SaleemChat


5:48 p.m. PDT | 03.12.2014
@Derry_London @wjchat I think so. Seeing that others are viewing/sharing en masse, inclines us to do the same. #wjchat

Katie Landan
@ktlandan


5:48 p.m. PDT | 03.12.2014
@wjchat Q4 Start with truly understanding what type of content your audience truly wants? #wjchat

Anika Anand
@anikaanand00


5:48 p.m. PDT | 03.12.2014
@wjchat No smacking multimedia on because it fills space. It has to have a purpose and be engaging. (forgot #wjchat)

P. Kim Bui
@kimbui


5:48 p.m. PDT | 03.12.2014
@mayasugarman @wjchat @thebolditalic We typically see 5x the engagement on interactives as we do on normal content. #wjchat

Josh Schwartz
@joshuadschwartz


5:48 p.m. PDT | 03.12.2014
And there it is! ;) lol @jodiontheweb: @wjchat A4 cats? It’s usually cats. I know I’m right here. #wjchat

Derry London
@Derry_London


5:48 p.m. PDT | 03.12.2014
A4 Use images/design to draw the reader in. Hook them with writing (the lede) and video. Give them a reason to keep reading. #wjchat

Brian J. Manzullo
@BrianManzullo


5:48 p.m. PDT | 03.12.2014
@jodiontheweb where is @dfnewscat when you need them? http://t.co/T0EqoJsMSw #wjchat

wjchat
@wjchat


5:48 p.m. PDT | 03.12.2014
@wjchat A4 First, what’s your goal? Getting more site-minutes than your competition? #wjchat

M. Edward Borasky
@znmeb


5:48 p.m. PDT | 03.12.2014
RT @wjchat: Q4 How do you write, or produce images, video, interactive features, etc for the attention web? Any ideas? #wjchat

Robert Hernandez
@webjournalist


5:49 p.m. PDT | 03.12.2014
A4: Know what gets my attention? Clean design without a sidebar full of crap. #wjchat

Alex Campbell
@Indoctrinated


5:49 p.m. PDT | 03.12.2014
A4 Also, what @kimbui said. Don’t use multimedia because you think you have to. Use what you think is best to tell the story. #wjchat

Brian J. Manzullo
@BrianManzullo


5:49 p.m. PDT | 03.12.2014
#WJChat #A4 To make attention-web journalism, you have to invest: Invest in your staff, stories and technology. I see no shortcuts.

Saleem Khan
@SaleemChat


5:49 p.m. PDT | 03.12.2014
@wjchat A4 Informing the audience? Inspiring them to take up pitchforks? Selling insurance? #wjchat

M. Edward Borasky
@znmeb


5:49 p.m. PDT | 03.12.2014
RT @BrianManzullo: A4 Also, what @kimbui said. Don’t use multimedia because you think you have to. Use what you think is best to tell the s

Jacqui Banaszynski
@JacquiB


5:49 p.m. PDT | 03.12.2014
@wjchat (1/2) A2. We can. It requires the editorial side (whoever gets it) to explain the more important metrics to the biz side. #wjchat

Alex J. Martin
@amartinmedia


5:50 p.m. PDT | 03.12.2014
@wjchat A4 Think about what you care about and what your audience cares about. Youll produce the best content where those 2 align. #wjchat

Mike Roe
@MikeRoe


5:50 p.m. PDT | 03.12.2014
@Indoctrinated Actually I believe clean design is a key factor for the attention web. You can’t sell fine dining in an outhouse #wjchat

Tony Haile
@arctictony


5:50 p.m. PDT | 03.12.2014
@wjchat A4 combining lots of different mediums (video, images, text, UGC) into an immersive experience http://t.co/jjQGtTkW8A #wjchat

Maya Sugarman
@mayasugarman


5:50 p.m. PDT | 03.12.2014
RT @BrianManzullo: A4 Also, what @kimbui said. Don’t use multimedia because you think you have to. Use what you think is best to tell the s

wjchat
@wjchat


5:50 p.m. PDT | 03.12.2014
This. And more of this. MT @kimbui: No smacking multimedia on because it fills space. It has to have a purpose and be engaging. #wjchat

Nicole Mooradian
@notblue


5:50 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A4 To make attention-web journalism, you have to invest: Invest in your staff, stories and technology. I see no sh

Esther Goh
@egesther


5:50 p.m. PDT | 03.12.2014
@wjchat Brain blurt: Content that entertains, informs, influences and persuades may be best for the attention web. (?) #wjchat

G. Marie
@gmariethatsme


5:50 p.m. PDT | 03.12.2014
@wjchat Q4 Say no to the term ‘web extra’ #wjchat

Teresa Gorman
@gteresa


5:50 p.m. PDT | 03.12.2014
@wjchat A4: Use the pieces to make a better whole. Video, photo, story must each add to the experience, make it worth the time. #wjchat

William Cannon
@NewsCannon


5:50 p.m. PDT | 03.12.2014
@wjchat A4. That’s easy. You tell the story in a creative way. You just have to think beyond your means to get it that way #wjchat

Bailey McGowan
@baileylmcgowan


5:50 p.m. PDT | 03.12.2014
@BrianManzullo Agreed. Most dropoff happens right at the top of page. People hit the page, immediately decide to stay or read. #wjchat

Josh Schwartz
@joshuadschwartz


5:50 p.m. PDT | 03.12.2014
@wjchat (2/2) A2: Then sales reps can sell to adv based on those metrics we found to be more indicative of an engaged audience. #wjchat

Alex J. Martin
@amartinmedia


5:50 p.m. PDT | 03.12.2014
RT @mayasugarman: @wjchat A4 combining lots of different mediums (video, images, text, UGC) into an immersive experience http://t.co/jjQGtT

wjchat
@wjchat


5:50 p.m. PDT | 03.12.2014
RT @joshuadschwartz: @mayasugarman @wjchat @thebolditalic We typically see 5x the engagement on interactives as we do on normal content. #w

Maya Sugarman
@mayasugarman


5:50 p.m. PDT | 03.12.2014
RT @arctictony: @Indoctrinated Actually I believe clean design is a key factor for the attention web. You can’t sell fine dining in an outh

wjchat
@wjchat


5:51 p.m. PDT | 03.12.2014
@wjchat Q4 Creative storytelling that is relevant and asking for genuine engagement. With Animated GIFs on cats on a wrecking ball. #wjchat

Robert Hernandez
@webjournalist


5:51 p.m. PDT | 03.12.2014
@wjchat A4 also about understanding your audience & not just the topics that interest them, but the right approach to those topics #wjchat

Jodi Gersh
@jodiontheweb


5:51 p.m. PDT | 03.12.2014
q3) Interactive features do well on the attention web: ex: @WBEZCuriousCity and NPR Wolves http://t.co/TxXGhkjYjY #wjchat

Shauna Stuart
@ShaunaReporter


5:51 p.m. PDT | 03.12.2014
#WJChat #A4 and by investing in stories, I mean that you have to be willing to take time, and the costs that has.

Saleem Khan
@SaleemChat


5:51 p.m. PDT | 03.12.2014
RT @joshuadschwartz: @mayasugarman @wjchat @thebolditalic We typically see 5x the engagement on interactives as we do on normal content. #w

wjchat
@wjchat


5:51 p.m. PDT | 03.12.2014
RT @Indoctrinated: A4: Know what gets my attention? Clean design without a sidebar full of crap. #wjchat

G. Marie
@gmariethatsme


5:51 p.m. PDT | 03.12.2014
RT @gteresa: @wjchat Q4 Say no to the term ‘web extra’ #wjchat

Brian J. Manzullo
@BrianManzullo


5:51 p.m. PDT | 03.12.2014
RT @anikaanand00: @wjchat Q4 Start with truly understanding what type of content your audience truly wants? #wjchat

wjchat
@wjchat


5:51 p.m. PDT | 03.12.2014
RT @wjchat: Q4 How do you write, or produce images, video, interactive features, etc for the attention web? Any ideas? #wjchat

Shauna Stuart
@ShaunaReporter


5:51 p.m. PDT | 03.12.2014
RT @mayasugarman: @wjchat A4 combining lots of different mediums (video, images, text, UGC) into an immersive experience http://t.co/jjQGtT

Shauna Stuart
@ShaunaReporter


5:51 p.m. PDT | 03.12.2014
+1 RT @gteresa: @wjchat Q4 Say no to the term ‘web extra’ #wjchat

Robert Hernandez
@webjournalist


5:52 p.m. PDT | 03.12.2014
RT @webjournalist: @wjchat Q4 Creative storytelling that is relevant and asking for genuine engagement. With Animated GIFs on cats on a wre

Derry London
@Derry_London


5:52 p.m. PDT | 03.12.2014
@wjchat Q4 we’re experimenting with starting editorial projects with user stories to be serious about audience attention #wjchat

Teresa Gorman
@gteresa


5:52 p.m. PDT | 03.12.2014
Oh but that’s hard. RT @baileylmcgowan: @wjchat A4. That’s easy. You tell the story in a creative way…think beyond your means #wjchat

G. Marie
@gmariethatsme


5:52 p.m. PDT | 03.12.2014
@wjchat A4: Three keys: Timeliness of story, popularity/buzziness of topic and complete and utter hyperbole. Get weird. #wjchat

Alex J. Martin
@amartinmedia


5:52 p.m. PDT | 03.12.2014
RT @amartinmedia: @wjchat A4: Three keys: Timeliness of story, popularity/buzziness of topic and complete and utter hyperbole. Get weird. #

M. Edward Borasky
@znmeb


5:52 p.m. PDT | 03.12.2014
RT @amartinmedia: @wjchat A4: Three keys: Timeliness of story, popularity/buzziness of topic and complete and utter hyperbole. Get weird. #

wjchat
@wjchat


5:52 p.m. PDT | 03.12.2014
@wjchat A4 quickly with lightweight tools and cross-platform optimized. Having multimedia isn’t a time-waster, creation can be. #wjchat

Rebecca Roman
@i_Rsquared


5:53 p.m. PDT | 03.12.2014
#WJChat #A4 As for investing in technology, you have to be ready to deliver news in the contexts that people need and will consume them.

Saleem Khan
@SaleemChat


5:53 p.m. PDT | 03.12.2014
RT @MikeRoe: @wjchat A4 Think about what you care about and what your audience cares about. Youll produce the best content where those 2 a

Rebecca Roman
@i_Rsquared


5:53 p.m. PDT | 03.12.2014
RT @arctictony: @Indoctrinated Actually I believe clean design is a key factor for the attention web. You can’t sell fine dining in an outh

Saleem Khan
@SaleemChat


5:53 p.m. PDT | 03.12.2014
@amartinmedia @wjchat And remember that you don’t just have to win the audience on the headline but on every paragraph after that #wjchat

Tony Haile
@arctictony


5:53 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A4 and by investing in stories, I mean that you have to be willing to take time, and the costs that has.

wjchat
@wjchat


5:53 p.m. PDT | 03.12.2014
RT @jodiontheweb: @wjchat A4 also about understanding your audience & not just the topics that interest them, but the right approach to tho

William Cannon
@NewsCannon


5:53 p.m. PDT | 03.12.2014
RT @webjournalist: @wjchat Q4 Creative storytelling that is relevant and asking for genuine engagement. With Animated GIFs on cats on a wre

wjchat
@wjchat


5:53 p.m. PDT | 03.12.2014
We should always be doing this. MT @anikaanand00: @wjchat Q4 Start with understanding the type of content your audience truly wants? #wjchat

G. Marie
@gmariethatsme


5:53 p.m. PDT | 03.12.2014
Love this MT “”@BrianManzullo: A4, what @kimbui said. Dont use multimedia because think you have to. Use whats best to tell story. #wjchat

Brett Fera
@brettfera


5:53 p.m. PDT | 03.12.2014
RT @arctictony: @amartinmedia @wjchat And remember that you don’t just have to win the audience on the headline but on every paragraph afte

William Cannon
@NewsCannon


5:53 p.m. PDT | 03.12.2014
RT @arctictony: @amartinmedia @wjchat And remember that you don’t just have to win the audience on the headline but on every paragraph afte

Nicole Mooradian
@notblue


5:54 p.m. PDT | 03.12.2014
RT @arctictony: @amartinmedia @wjchat And remember that you don’t just have to win the audience on the headline but on every paragraph afte

wjchat
@wjchat


5:54 p.m. PDT | 03.12.2014
RT @arctictony: @amartinmedia @wjchat And remember that you don’t just have to win the audience on the headline but on every paragraph afte

Alex Campbell
@Indoctrinated


5:54 p.m. PDT | 03.12.2014
RT @arctictony: @amartinmedia @wjchat And remember that you don’t just have to win the audience on the headline but on every paragraph afte

Michelle Holmes
@mlh_holmes


5:54 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A4 As for investing in technology, you have to be ready to deliver news in the contexts that people need and will

Nic H.
@CarverComm


5:54 p.m. PDT | 03.12.2014
RT @brettfera: Love this MT “”@BrianManzullo: A4, what @kimbui said. Dont use multimedia because think you have to. Use whats best to tell

John Levitt
@JohnMLevitt


5:55 p.m. PDT | 03.12.2014
RT @arctictony: @Indoctrinated Actually I believe clean design is a key factor for the attention web. You can’t sell fine dining in an outh

Sydney Smith
@SSmithWriter


5:55 p.m. PDT | 03.12.2014
People still say that? What year is it? RT @webjournalist: +1 RT @gteresa: @wjchat Q4 Say no to the term ‘web extra’ #wjchat

Adam Schweigert
@aschweig


5:55 p.m. PDT | 03.12.2014
@amartinmedia @wjchat ” Get weird” could be synonymous with the so-called Attention Web. #wjchat

Ashli Blow
@ashliblow


5:55 p.m. PDT | 03.12.2014
A4: Mobile friendly, atomized, photo rich, easily shareable, strong hed and a tight lede. #wjchat

dana lacey
@danalacey


5:56 p.m. PDT | 03.12.2014
q4) not to oversimplify, but explainers really do well as interactives. Getting to the “why” and “how” is informative. #wjchat

Shauna Stuart
@ShaunaReporter


5:56 p.m. PDT | 03.12.2014
So… yes, we think we should think beyond the pageview. Q5 is about what’s next after that… #wjchat

wjchat
@wjchat


5:56 p.m. PDT | 03.12.2014
@gteresa @wjchat yes but can you explain in a story context? You are essentially testing reader reax before going deep on topic? #wjchat

Michelle Holmes
@mlh_holmes


5:56 p.m. PDT | 03.12.2014
RT @brettfera: Love this MT “”@BrianManzullo: A4, what @kimbui said. Dont use multimedia because think you have to. Use whats best to tell

Shauna Stuart
@ShaunaReporter


5:56 p.m. PDT | 03.12.2014
RT @wjchat: Q2 Do you think we really CAN go beyond the click as our base measurement? Should we? #wjchat

Sydney Smith
@SSmithWriter


5:56 p.m. PDT | 03.12.2014
RT @webjournalist: @wjchat Q2 What other data points could we track w wearables? Story effect on heart rate? Bathroom breaks to story ratio

Sydney Smith
@SSmithWriter


5:56 p.m. PDT | 03.12.2014
Q5 How do you make the case for using different metrics/measurements other than pageviews in your newsroom? #wjchat

wjchat
@wjchat


5:57 p.m. PDT | 03.12.2014
@aschweig @webjournalist @gteresa @wjchat People totally say that. Same people who say new media #wjchat

P. Kim Bui
@kimbui


5:57 p.m. PDT | 03.12.2014
RT @wjchat: Q5 How do you make the case for using different metrics/measurements other than pageviews in your newsroom? #wjchat

Saleem Khan
@SaleemChat


5:57 p.m. PDT | 03.12.2014
RT @wjchat: Q5 How do you make the case for using different metrics/measurements other than pageviews in your newsroom? #wjchat

Shauna Stuart
@ShaunaReporter


5:57 p.m. PDT | 03.12.2014
@danalacey When you have a moment, explain what you mean by atomized. One-sentence paragraphs? Headings? Lists? #wjchat

G. Marie
@gmariethatsme


5:57 p.m. PDT | 03.12.2014
Sad but true. RT @kimbui: @aschweig @webjournalist @gteresa @wjchat People totally say that. Same people who say new media #wjchat

Robert Hernandez
@webjournalist


5:57 p.m. PDT | 03.12.2014
@wjchat A5 1) Multiple revenue streams require not just traffic but a returning loyal audience. We should optimise for that #wjchat

Tony Haile
@arctictony


5:58 p.m. PDT | 03.12.2014
RT @wjchat: Q5 How do you make the case for using different metrics/measurements other than pageviews in your newsroom? #wjchat

Robert Hernandez
@webjournalist


5:58 p.m. PDT | 03.12.2014
@wjchat A5 by starting small, winning a few battles and demonstrating financial success #wjchat

M. Edward Borasky
@znmeb


5:58 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat A5 1) Multiple revenue streams require not just traffic but a returning loyal audience. We should optimise for that

M. Edward Borasky
@znmeb


5:58 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat A5 1) Multiple revenue streams require not just traffic but a returning loyal audience. We should optimise for that

wjchat
@wjchat


5:58 p.m. PDT | 03.12.2014
#WJChat #A5 You make the case for attention metrics the way you do for anything: Make a business case. Test it independently and show proof.

Saleem Khan
@SaleemChat


5:58 p.m. PDT | 03.12.2014
@arctictony @wjchat But.how? #wjchat

P. Kim Bui
@kimbui


5:58 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A5 You make the case for attention metrics the way you do for anything: Make a business case. Test it independentl

M. Edward Borasky
@znmeb


5:59 p.m. PDT | 03.12.2014
@wjchat 2) Trading desks are saying they can find our audience cheaper elsewhere. What they can’t find is our impact on them #wjchat

Tony Haile
@arctictony


5:59 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A5 You make the case for attention metrics the way you do for anything: Make a business case. Test it independentl

Chartbeat
@Chartbeat


5:59 p.m. PDT | 03.12.2014
@wjchat A5: If people respond to the content. If they tweet or mention the article/source. Their own reaction/commentary. #wjchat

Clare Palo
@clarepalo


5:59 p.m. PDT | 03.12.2014
Students: Minnesota Public Radio is looking for summer interns for their visual team! http://t.co/WfGVH809zp #ascj #wjchat #ONA13 #pubmedia

Robert Hernandez
@webjournalist


5:59 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat 2) Trading desks are saying they can find our audience cheaper elsewhere. What they can’t find is our impact on the

wjchat
@wjchat


5:59 p.m. PDT | 03.12.2014
#WJChat #A5 Of course, we all know that information alone doesn’t change minds. You have to sell it. And showing revenue impact sells. [2/2]

Saleem Khan
@SaleemChat


5:59 p.m. PDT | 03.12.2014
@wjchat By showing journos that’s it’s not enough for people to click but to really spend time, enjoy an share. #wjchat

David Plazas
@davidplazas


5:59 p.m. PDT | 03.12.2014
RT @webjournalist: Students: Minnesota Public Radio is looking for summer interns for their visual team! http://t.co/WfGVH809zp #ascj #wjch

andrew mendelson
@andrewmendelson


5:59 p.m. PDT | 03.12.2014
RT @ShaunaReporter: q4) not to oversimplify, but explainers really do well as interactives. Getting to the “why” and “how” is informative.

Rebecca Roman
@i_Rsquared


5:59 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A5 You make the case for attention metrics the way you do for anything: Make a business case. Test it independentl

wjchat
@wjchat


6:00 p.m. PDT | 03.12.2014
@kimbui @wjchat optimise for recirculation and avg engaged time best way to build returning audience #wjchat

Tony Haile
@arctictony


6:00 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat A5 1) Multiple revenue streams require not just traffic but a returning loyal audience. We should optimise for that

Esther Goh
@egesther


6:00 p.m. PDT | 03.12.2014
@wjchat A5: The problem here is you’re selling on a banner ad mindset. There’s native ads, events, subs. #wjchat

Alex J. Martin
@amartinmedia


6:00 p.m. PDT | 03.12.2014
@wjchat: Q5 #wjchat Whatever makes sense for news AND your business model (still heavily skewed to delivering & counting ad impressions)

Raju Narisetti
@raju


6:00 p.m. PDT | 03.12.2014
@arctictony Thats fair. I wish the web could give you more every time you returned to a story, in more than an information way. #wjchat

P. Kim Bui
@kimbui


6:00 p.m. PDT | 03.12.2014
@wjchat Journalists want to be read/watched. Show them what works and they’ll produce more. #wjchat #WhatsInItForMe

William Cannon
@NewsCannon


6:00 p.m. PDT | 03.12.2014
Minnesota Public Radio is also looking for a Social Media intern. http://t.co/RvI8ZQ3o0w #ascj #wjchat #ONA13 #pubmedia #pubmediajobs

Robert Hernandez
@webjournalist


6:00 p.m. PDT | 03.12.2014
RT @webjournalist: Students: Minnesota Public Radio is looking for summer interns for their visual team! http://t.co/WfGVH809zp #ascj #wjch

Matthew Schott
@matthew_schott


6:01 p.m. PDT | 03.12.2014
@wjchat #wjchat A5) Show em where the entry was for value of content, where they went for more, and time on site = better articles.

Derry London
@Derry_London


6:01 p.m. PDT | 03.12.2014
@SaleemChat @wjchat What tools do you use? #wjchat

Rebecca Roman
@i_Rsquared


6:01 p.m. PDT | 03.12.2014
RT @raju: @wjchat: Q5 #wjchat Whatever makes sense for news AND your business model (still heavily skewed to delivering & counting ad impr

wjchat
@wjchat


6:01 p.m. PDT | 03.12.2014
RT @arctictony: @kimbui @wjchat optimise for recirculation and avg engaged time best way to build returning audience #wjchat

wjchat
@wjchat


6:01 p.m. PDT | 03.12.2014
@arctictony @wjchat headline definitely needs to sell them. But each subsequent graf, line, word must keep them there. #wjchat

Alex J. Martin
@amartinmedia


6:01 p.m. PDT | 03.12.2014
@kimbui @arctictony Google can sorta do that if you know how to drive it. #wjchat

M. Edward Borasky
@znmeb


6:01 p.m. PDT | 03.12.2014
@raju @wjchat but also explaining why your ad impressions are worth more than other peoples, and it can’t just be audience anymore #wjchat

Tony Haile
@arctictony


6:02 p.m. PDT | 03.12.2014
@wjchat Exactly RT @NewsCannon Journalists want to be read/watched. Show them what works and they’ll produce more. #wjchat #WhatsInItForMe

Clare Palo
@clarepalo


6:02 p.m. PDT | 03.12.2014
A5 Pretty simple. If you owned a restaurant, that’s like asking “Do you want people to dine here once or dine here every day?” #wjchat

Brian J. Manzullo
@BrianManzullo


6:02 p.m. PDT | 03.12.2014
@raju @arctictony @wjchat How do you facilitate a transition to more useful/meaningful metrics than ad impressions? #wjchat

Saleem Khan
@SaleemChat


6:02 p.m. PDT | 03.12.2014
@kimbui @arctictony That’s one Hell of an idea for a CMS, by the way! Find some KDD geeks to build it! #wjchat

M. Edward Borasky
@znmeb


6:02 p.m. PDT | 03.12.2014
@gmariethatsme yes! build a larger narrative that offers small takeaways and shareable bits, capture more specific interests #wjchat

dana lacey
@danalacey


6:02 p.m. PDT | 03.12.2014
@wjchat #wjchat A5a) Along w/ those examples, show the share factor & examples of content that generated more shares vs what wasn’t shared

Derry London
@Derry_London


6:03 p.m. PDT | 03.12.2014
@kimbui I want to know what else has written about a topic in the days/weeks after an article is published. Replies, rebuttals. #wjchat

G. Marie
@gmariethatsme


6:03 p.m. PDT | 03.12.2014
RT @gmariethatsme: @kimbui I want to know what else has written about a topic in the days/weeks after an article is published. Replies, reb

M. Edward Borasky
@znmeb


6:03 p.m. PDT | 03.12.2014
Reluctantly stepping away from #wjchat to cook dinner it’s a great discussion!

Robert Hernandez
@webjournalist


6:04 p.m. PDT | 03.12.2014
@gmariethatsme Yeah, its more than atomized, its a growing story that goes places and takes you with it. #wjchat

P. Kim Bui
@kimbui


6:04 p.m. PDT | 03.12.2014
#wjchat @SaleemChat @arctictony @wjchat not a priority amid lot of more pressing issues. Lot of reverse vanity in new new metrics push

Raju Narisetti
@raju


6:04 p.m. PDT | 03.12.2014
Ok journos, the next question might sound familiar when it comes to metrics conversations… #wjchat

wjchat
@wjchat


6:04 p.m. PDT | 03.12.2014
Q6A What are the limits of metrics? When should we ignore them? #wjchat

wjchat
@wjchat


6:04 p.m. PDT | 03.12.2014
RT @wjchat: Q6A What are the limits of metrics? When should we ignore them? #wjchat

Saleem Khan
@SaleemChat


6:05 p.m. PDT | 03.12.2014
@kimbui @gmariethatsme I think the technology / algorithms exist to build that #wjchat

M. Edward Borasky
@znmeb


6:05 p.m. PDT | 03.12.2014
@wjchat A6: It’s important to use news judgment without refusing to face facts presented by analytics. #wjchat

William Cannon
@NewsCannon


6:05 p.m. PDT | 03.12.2014
A6A There’s never really a time to ignore metrics. Just understand that they have limits. They can’t predict everything. #wjchat @wjchat

Brian J. Manzullo
@BrianManzullo


6:05 p.m. PDT | 03.12.2014
@wjchat A6A metrics don’t tell you the quality of a site or a story #wjchat

Bailey McGowan
@baileylmcgowan


6:05 p.m. PDT | 03.12.2014
@arctictony Thanks for hosting #wjchat!

Robert Hernandez
@webjournalist


6:05 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A4 and by investing in stories, I mean that you have to be willing to take time, and the costs that has.

Caitlin Kelly
@CaitlinKellyNYC


6:06 p.m. PDT | 03.12.2014
@wjchat bailing on #wjchat for the evening, it’s been another great one everybody!

Derry London
@Derry_London


6:06 p.m. PDT | 03.12.2014
@wjchat A5A when you’re so tiny (like me) that you don’t have the scale to get accurate numbers #wjchat

M. Edward Borasky
@znmeb


6:06 p.m. PDT | 03.12.2014
#WJChat #A6A Metrics can’t determine what happens offline (yet), just as influence metrics don’t measure real-world influence.

Saleem Khan
@SaleemChat


6:06 p.m. PDT | 03.12.2014
RT @baileylmcgowan: @wjchat A6A metrics don’t tell you the quality of a site or a story #wjchat

Shauna Stuart
@ShaunaReporter


6:06 p.m. PDT | 03.12.2014
@wjchat A6A when the tools are out of your budget – you don’t want to *build* this stuff! #wjchat

M. Edward Borasky
@znmeb


6:06 p.m. PDT | 03.12.2014
@wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the way home #wjchat

Tony Haile
@arctictony


6:07 p.m. PDT | 03.12.2014
@znmeb @kimbui I love the web now. I’d love it more if that happened. (Note: I am not IN love with the web.) <3 #wjchat

G. Marie
@gmariethatsme


6:07 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Lauryn Bennett
@LaurynBennett


6:07 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

P. Kim Bui
@kimbui


6:07 p.m. PDT | 03.12.2014
@baileylmcgowan I don’t know if that’s an absolute. Metrics tell you if your audience paid attention which could = quality #wjchat

Teresa Gorman
@gteresa


6:07 p.m. PDT | 03.12.2014
A6: Metrics won’t tell you what’s important, but rather what’s popular. Genocide trumps lolcats, no matter what metrics say. #wjchat

Alex Campbell
@Indoctrinated


6:07 p.m. PDT | 03.12.2014
#WJChat #A6A I think you always have to question why you are getting the results you see. Be a journalist: Question everything.

Saleem Khan
@SaleemChat


6:07 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

wjchat
@wjchat


6:08 p.m. PDT | 03.12.2014
@wjchat A6a: When you know you’re pursuing an important story. Trust your journalistic instincts. #wjchat

Alex J. Martin
@amartinmedia


6:08 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Chartbeat
@Chartbeat


6:08 p.m. PDT | 03.12.2014
@wjchat A6: Metrics can be detrimental, I feel we rely on them too much and lose sight of the actual content. #wjchat

Clare Palo
@clarepalo


6:08 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Brian J. Manzullo
@BrianManzullo


6:08 p.m. PDT | 03.12.2014
@wjchat A6: Occasionally ignore metrics when you, as an editor, believe the social good is served. #wjchat

William Cannon
@NewsCannon


6:08 p.m. PDT | 03.12.2014
@gteresa It could. But I highly question the quality of certain viral videos. #wjchat

Bailey McGowan
@baileylmcgowan


6:08 p.m. PDT | 03.12.2014
RT @webjournalist: Minnesota Public Radio is also looking for a Social Media intern. http://t.co/RvI8ZQ3o0w #ascj #wjchat #ONA13 #pubmedia

Patrick Tolbert
@ptolbert


6:08 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Clare Palo
@clarepalo


6:08 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A6A I think you always have to question why you are getting the results you see. Be a journalist: Question everyth

Katherine Peach
@ktpeaches


6:08 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A6A I think you always have to question why you are getting the results you see. Be a journalist: Question everyth

William Cannon
@NewsCannon


6:09 p.m. PDT | 03.12.2014
@baileylmcgowan just because one popular story is crap doesn’t mean all popular stories are crap, though #wjchat

Teresa Gorman
@gteresa


6:09 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A6A I think you always have to question why you are getting the results you see. Be a journalist: Question everyth

wjchat
@wjchat


6:09 p.m. PDT | 03.12.2014
Yes! http://t.co/dGPBfVxd8f MT @Indoctrinated: Metrics won’t tell you what’s important, but what’s popular. #wjchat

G. Marie
@gmariethatsme


6:09 p.m. PDT | 03.12.2014
@arctictony @wjchat Nice comparison. Very clever. #wjchat

Clare Palo
@clarepalo


6:09 p.m. PDT | 03.12.2014
@gteresa @baileylmcgowan Sturgeon’s Law FTW #wjchat ;-)

M. Edward Borasky
@znmeb


6:10 p.m. PDT | 03.12.2014
RT @webjournalist: Students: Minnesota Public Radio is looking for summer interns for their visual team! http://t.co/WfGVH809zp #ascj #wjch

Phyllis Slocum
@madamenews


6:10 p.m. PDT | 03.12.2014
Q6B Are there risks of relying on metrics in news or journalism in general? How do you respond to people concerned about that? #wjchat

wjchat
@wjchat


6:10 p.m. PDT | 03.12.2014
@clarepalo @wjchat Analogy entirely based on personal experience #wjchat

Tony Haile
@arctictony


6:11 p.m. PDT | 03.12.2014
RT @wjchat: Q6B Are there risks of relying on metrics in news or journalism in general? How do you respond to people concerned about that?

Saleem Khan
@SaleemChat


6:11 p.m. PDT | 03.12.2014
@wjchat Q6A. Easywhat I call “public service stories.” They may not be sexy click bait, but they still have important info. #wjchat

Nicole Mooradian
@notblue


6:11 p.m. PDT | 03.12.2014
@wjchat goodnight #wjchat

Jodi Gersh
@jodiontheweb


6:11 p.m. PDT | 03.12.2014
@wjchat Key think I hear is people worried that metrics will sully them or their work in some way. Two key points to that (1/3) #wjchat

Tony Haile
@arctictony


6:11 p.m. PDT | 03.12.2014
RT @arctictony: @clarepalo @wjchat Analogy entirely based on personal experience #wjchat

Clare Palo
@clarepalo


6:11 p.m. PDT | 03.12.2014
@wjchat A6 Metrics should be ignored when there is a lack of context accompanying them. #wjchat

John Levitt
@JohnMLevitt


6:11 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Lillian Cohen-Moore
@lilyorit


6:12 p.m. PDT | 03.12.2014
@wjchat A6B The main risks are in misinterpreting data, not in *using* data #wjchat

M. Edward Borasky
@znmeb


6:12 p.m. PDT | 03.12.2014
RT @JohnMLevitt: @wjchat A6 Metrics should be ignored when there is a lack of context accompanying them. #wjchat

M. Edward Borasky
@znmeb


6:12 p.m. PDT | 03.12.2014
@BrianManzullo @wjchat we have autonomy of thought & can pursue content that meets other strategic goals than pure growth. #Wjchat

Michelle Holmes
@mlh_holmes


6:12 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat Key think I hear is people worried that metrics will sully them or their work in some way. Two key points to that (

wjchat
@wjchat


6:12 p.m. PDT | 03.12.2014
@wjchat A6B Metrics only tell you what people are looking at. It’s a factor, not the all-encompassing reasoning for news judgement #wjchat

Bailey McGowan
@baileylmcgowan


6:12 p.m. PDT | 03.12.2014
RT @mlh_holmes: @BrianManzullo @wjchat we have autonomy of thought & can pursue content that meets other strategic goals than pure growth.

M. Edward Borasky
@znmeb


6:12 p.m. PDT | 03.12.2014
@wjchat A6B: Metrics are a helpful guide, but quality content remains king. Trust your journalism, first and foremost. #wjchat

Brian J. Manzullo
@BrianManzullo


6:12 p.m. PDT | 03.12.2014
@wjchat (2/3) No one ever went into journalism to get rich (except maybe Michael Lewis). Journos have a sense of mission #wjchat

Tony Haile
@arctictony


6:12 p.m. PDT | 03.12.2014
RT @BrianManzullo: @wjchat A6B: Metrics are a helpful guide, but quality content remains king. Trust your journalism, first and foremost. #

M. Edward Borasky
@znmeb


6:13 p.m. PDT | 03.12.2014
#WJChat #A6B The biggest risk is news driven by data alone: What people want vs. need. http://t.co/SaaKcwt1x3

Saleem Khan
@SaleemChat


6:13 p.m. PDT | 03.12.2014
@wjchat A6A Public service story=your sewer fees are going up. It won’t go viral, but it’s information people may want to know. #wjchat

Nicole Mooradian
@notblue


6:13 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Ariel Gross
@ArielGross


6:13 p.m. PDT | 03.12.2014
@wjchat (3/3) The job of a journalist is not to write but to communicate, to be read. So I want to know if I’m not doing that #wjchat

Tony Haile
@arctictony


6:13 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (2/3) No one ever went into journalism to get rich (except maybe Michael Lewis). Journos have a sense of mission #w

wjchat
@wjchat


6:13 p.m. PDT | 03.12.2014
A6a) Metrics can tell you if you’ve made a headline interesting enough to click on. But then we have to measure what’s next. #wjchat

Shauna Stuart
@ShaunaReporter


6:13 p.m. PDT | 03.12.2014
RT @BrianManzullo: @wjchat A6B: Metrics are a helpful guide, but quality content remains king. Trust your journalism, first and foremost. #

Andy Paras
@AndyParas


6:14 p.m. PDT | 03.12.2014
@wjchat Q8: Some fear metrics will kill news judgment. You have to demonstrate how they work together rather than conflict. #wjchat

William Cannon
@NewsCannon


6:14 p.m. PDT | 03.12.2014
Truth. MT @arctictony No one ever went into journalism to get rich (except maybe Michael Lewis). Journalists have a sense of mission #wjchat

Nicole Mooradian
@notblue


6:14 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (3/3) The job of a journalist is not to write but to communicate, to be read. So I want to know if I’m not doing th

wjchat
@wjchat


6:14 p.m. PDT | 03.12.2014
@arctictony Nobody went into it to starve or get laid off because they’re too old either #wjchat

M. Edward Borasky
@znmeb


6:14 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (2/3) No one ever went into journalism to get rich (except maybe Michael Lewis). Journos have a sense of mission #w

Nuran Alteir
@whatnuransaid


6:14 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Mike Janssen
@mjanssen


6:14 p.m. PDT | 03.12.2014
@wjchat The danger is if decision makers make knee-jerk reactions based on data. Context is key. #wjchat

David Plazas
@davidplazas


6:14 p.m. PDT | 03.12.2014
A6B: The risk is that you may follow less important stories and miss the important ones. We’re still journalists. #wjchat

Alex Campbell
@Indoctrinated


6:14 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (3/3) The job of a journalist is not to write but to communicate, to be read. So I want to know if I’m not doing th

Nuran Alteir
@whatnuransaid


6:14 p.m. PDT | 03.12.2014
RT @wjchat: Q6B Are there risks of relying on metrics in news or journalism in general? How do you respond to people concerned about that?

Shauna Stuart
@ShaunaReporter


6:14 p.m. PDT | 03.12.2014
@znmeb Absolutely, which is why its incumbent on us to find business models that align with mission #wjchat

Tony Haile
@arctictony


6:14 p.m. PDT | 03.12.2014
RT @Indoctrinated: A6B: The risk is that you may follow less important stories and miss the important ones. We’re still journalists. #wjchat

Nicole Mooradian
@notblue


6:14 p.m. PDT | 03.12.2014
RT @arctictony: @znmeb Absolutely, which is why its incumbent on us to find business models that align with mission #wjchat

M. Edward Borasky
@znmeb


6:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Jordan Lynn
@JordanL


6:15 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (3/3) The job of a journalist is not to write but to communicate, to be read. So I want to know if I’m not doing th

Rajneesh Bhandari
@RajneeshB


6:15 p.m. PDT | 03.12.2014
RT @arctictony: @znmeb Absolutely, which is why its incumbent on us to find business models that align with mission #wjchat

Alex J. Martin
@amartinmedia


6:15 p.m. PDT | 03.12.2014
@arctictony I part company with the “lean startup” folks on “searching” for a business model. #wjchat

M. Edward Borasky
@znmeb


6:15 p.m. PDT | 03.12.2014
@webjournalist @kimbui @aschweig @gteresa @wjchat They also use Twitter to say, “Tonight at 6 we’ll show you!” #wjchat

Kara Sassone
@karamat


6:15 p.m. PDT | 03.12.2014
@davidplazas @wjchat and knowing your longterm goals & how shortterm actions get you there. helps to not jump at any traffic spike #wjchat

Lauryn Bennett
@LaurynBennett


6:16 p.m. PDT | 03.12.2014
@znmeb Some things can’t be found simply through customer discovery #wjchat

Tony Haile
@arctictony


6:16 p.m. PDT | 03.12.2014
@wjchat

“So we’re never going to cover “x” again because of your numbers?”

No, but we’ll do it differently. #wjchat

William Cannon
@NewsCannon


6:16 p.m. PDT | 03.12.2014
@wjchat A6B Numbers can misrepresent what’s important or “the truth” in comparison of what has perceived importance. #wjchat

Rebecca Roman
@i_Rsquared


6:16 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Maya Rodale
@mayarodale


6:16 p.m. PDT | 03.12.2014
@arctictony “searching” is grossly inefficient in most cases. If you have to search for customers your idea’s probably bad. #wjchat

M. Edward Borasky
@znmeb


6:16 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Kara Sassone
@karamat


6:17 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (2/3) No one ever went into journalism to get rich (except maybe Michael Lewis). Journos have a sense of mission #w

Rachel Powers
@rleapowers


6:17 p.m. PDT | 03.12.2014
@wjchat But whatever is important should create a buzz if there’s enough community engagement. #wjchat

Rebecca Roman
@i_Rsquared


6:17 p.m. PDT | 03.12.2014
q6B) Tell a journo his/her story got low engagement can be a Debbie Downer, especially if the metrics are one sided. #wjchat

Shauna Stuart
@ShaunaReporter


6:17 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

sghidek
@sghidek


6:17 p.m. PDT | 03.12.2014
RT @ShaunaReporter: q6B) Tell a journo his/her story got low engagement can be a Debbie Downer, especially if the metrics are one sided. #

M. Edward Borasky
@znmeb


6:17 p.m. PDT | 03.12.2014
RT @arctictony: @znmeb Some things can’t be found simply through customer discovery #wjchat

M. Edward Borasky
@znmeb


6:18 p.m. PDT | 03.12.2014
The great thing about the web is that a story can still generate clicks years after publish date. Bloggers know (and count on) this. #wjchat

Alex Campbell
@Indoctrinated


6:18 p.m. PDT | 03.12.2014
RT @arctictony: @znmeb Some things can’t be found simply through customer discovery #wjchat

wjchat
@wjchat


6:18 p.m. PDT | 03.12.2014
MT @webjournalist: Attn students: Minnesota Public Radio is looking for summer interns for their visual team! #ascj #wjchat #ONA13 #pubmedia

Antoinette Authedna
@ant_auth


6:18 p.m. PDT | 03.12.2014
@ShaunaReporter Your Debby Downer is my MIssy Motivator #wjchat

Tony Haile
@arctictony


6:18 p.m. PDT | 03.12.2014
@NewsCannon Right! Many reasons things succeed or fail regardless of success measures. Must have context to fully understand & plan #wjchat

John Levitt
@JohnMLevitt


6:18 p.m. PDT | 03.12.2014
@wjchat A6b: News judgment tells us WHAT to cover. Metrics help teach us HOW to cover it. #wjchat

William Cannon
@NewsCannon


6:19 p.m. PDT | 03.12.2014
Q7 Are there ethics concerns when we use data to target advertising and content with all the metrics we now have? #wjchat

wjchat
@wjchat


6:19 p.m. PDT | 03.12.2014
Love this way of thinking RT @arctictony: @ShaunaReporter Your Debby Downer is my MIssy Motivator #wjchat

Michelle Holmes
@mlh_holmes


6:19 p.m. PDT | 03.12.2014
RT @i_Rsquared: @wjchat But whatever is important should create a buzz if there’s enough community engagement. #wjchat

Rajneesh Bhandari
@RajneeshB


6:19 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (3/3) The job of a journalist is not to write but to communicate, to be read. So I want to know if I’m not doing th

William Cannon
@NewsCannon


6:19 p.m. PDT | 03.12.2014
(Only one more question after Q7! Wow, keep on tweeting all) #wjchat

wjchat
@wjchat


6:19 p.m. PDT | 03.12.2014
RT @davidplazas: @wjchat The danger is if decision makers make knee-jerk reactions based on data. Context is key. #wjchat

William Cannon
@NewsCannon


6:19 p.m. PDT | 03.12.2014
RT @arctictony: @ShaunaReporter Your Debby Downer is my MIssy Motivator #wjchat

wjchat
@wjchat


6:19 p.m. PDT | 03.12.2014
RT @wjchat: Q7 Are there ethics concerns when we use data to target advertising and content with all the metrics we now have? #wjchat

Saleem Khan
@SaleemChat


6:19 p.m. PDT | 03.12.2014
RT @Indoctrinated: The great thing about the web is that a story can still generate clicks years after publish date. Bloggers know (and cou

Rajneesh Bhandari
@RajneeshB


6:20 p.m. PDT | 03.12.2014
US ignored #metrics ever since Reagan won in ’80

RT @wjchat: What are the limits of metrics? When should we ignore them? #wjchat

lil mike sf
@lilmikesf


6:20 p.m. PDT | 03.12.2014
A6B: Turning into a content farm specializing in SEO baiting is never a good idea because you will lose your champions, however 1/2
#wjchat

Daniela’s Lair
@dcap


6:20 p.m. PDT | 03.12.2014
RT @arctictony: @ShaunaReporter Your Debby Downer is my MIssy Motivator #wjchat

Shauna Stuart
@ShaunaReporter


6:20 p.m. PDT | 03.12.2014
@dcap Really didn’t work out for Demand Media #wjchat

Tony Haile
@arctictony


6:20 p.m. PDT | 03.12.2014
RT @dcap: A6B: Turning into a content farm specializing in SEO baiting is never a good idea because you will lose your champions, however 1

M. Edward Borasky
@znmeb


6:20 p.m. PDT | 03.12.2014
@wjchat If there were, its changing. Thank companies like Quantcast for that. #wjchat

P. Kim Bui
@kimbui


6:21 p.m. PDT | 03.12.2014
@arctictony I just learned 2 new words ^_^ #wjchat

Shauna Stuart
@ShaunaReporter


6:21 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (2/3) No one ever went into journalism to get rich (except maybe Michael Lewis). Journos have a sense of mission #w

Paulo Cepeda
@pacepe


6:21 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat (3/3) The job of a journalist is not to write but to communicate, to be read. So I want to know if I’m not doing th

Paulo Cepeda
@pacepe


6:21 p.m. PDT | 03.12.2014
@i_Rsquared @wjchat couldn’t agree more. Low quality content often goes viral. Metrics don’t always equal good journalism. #wjchat

Sarah Beston
@SarahBeston


6:21 p.m. PDT | 03.12.2014
@dcap And Google will grind you to a powder with a twist of their cyborg-amplified wrist. ;-) #wjchat

M. Edward Borasky
@znmeb


6:21 p.m. PDT | 03.12.2014
.@wjchat My main worry about metrics is pandering to audience and just feeding them stuff they wanna hear #wjchat

James Pilcher
@jamespilcher


6:22 p.m. PDT | 03.12.2014
@arctictony As long as it’s never your Negative Nelly. #wjchat

Rebecca Roman
@i_Rsquared


6:22 p.m. PDT | 03.12.2014
2/2 A6B: Successful news orgs find a balance. What works for 1 newsroom may not work 4 the next. Metric matter but aren’t salvation #wjchat

Daniela’s Lair
@dcap


6:22 p.m. PDT | 03.12.2014
#WJChat #A7 There are absolutely journalistic ethics questions re: using data to target ads. See 2nd last paragraph: http://t.co/qUxwlBIGcq

Saleem Khan
@SaleemChat


6:22 p.m. PDT | 03.12.2014
RT @dcap: 2/2 A6B: Successful news orgs find a balance. What works for 1 newsroom may not work 4 the next. Metric matter but aren’t salvati

M. Edward Borasky
@znmeb


6:22 p.m. PDT | 03.12.2014
@i_Rsquared @wjchat What should create a buzz and what does create a buzz though are two different things and part of the problem. #wjchat

Tami Abdollah
@latams


6:22 p.m. PDT | 03.12.2014
@wjchat A7 – Always concerns with targeting. Many opportunities to enhance user experience and create business value though #wjchat

John Levitt
@JohnMLevitt


6:23 p.m. PDT | 03.12.2014
RT @NewsCannon: @wjchat A6b: News judgment tells us WHAT to cover. Metrics help teach us HOW to cover it. #wjchat

Rajneesh Bhandari
@RajneeshB


6:23 p.m. PDT | 03.12.2014
RT @jamespilcher: .@wjchat My main worry about metrics is pandering to audience and just feeding them stuff they wanna hear #wjchat

JenniferSangalang
@byjensangalang


6:23 p.m. PDT | 03.12.2014
RT @jamespilcher: .@wjchat My main worry about metrics is pandering to audience and just feeding them stuff they wanna hear #wjchat

Daniel Lally
@DanielLally


6:23 p.m. PDT | 03.12.2014
Were skeptical that by the time we put our costs into this that it will generate enough pageviews & indirectly associated revenue. #wjchat

Saleem Khan
@SaleemChat


6:23 p.m. PDT | 03.12.2014
@wjchat related question is with the automatic blocking of 3rd-party cookies in Safari, Firefox etc, will they be able to? #wjchat

Tony Haile
@arctictony


6:24 p.m. PDT | 03.12.2014
@wjchat Need to run. GREAT chat everyone. Thanks to @arctictony for hosting and @gteresa for spinning the jams! #wjchat

Alex J. Martin
@amartinmedia


6:24 p.m. PDT | 03.12.2014
Ok everyone, for our final question, we want you to get a little creative… #wjchat

wjchat
@wjchat


6:24 p.m. PDT | 03.12.2014
@jamespilcher Can also help you bring an important message to a larger audience. All depends on use and goals. #wjchat

John Levitt
@JohnMLevitt


6:24 p.m. PDT | 03.12.2014
@dcap agreed. #wjchat

Rajneesh Bhandari
@RajneeshB


6:24 p.m. PDT | 03.12.2014
@JohnMLevitt A7 I’m a lot more cynical / skeptical about targeting. I don’t think it offers the audience any value at all. #wjchat

M. Edward Borasky
@znmeb


6:25 p.m. PDT | 03.12.2014
RT @znmeb: @JohnMLevitt A7 I’m a lot more cynical / skeptical about targeting. I don’t think it offers the audience any value at all. #wjch

Alex Campbell
@Indoctrinated


6:25 p.m. PDT | 03.12.2014
@JohnMLevitt The value of targeting is only in its cost reduction to marketers, not to consumers #wjchat

M. Edward Borasky
@znmeb


6:25 p.m. PDT | 03.12.2014
Q8 Make up an attention web metric you think we’ll be using 5 years from now (don’t be afraid to have a little fun) #wjchat

wjchat
@wjchat


6:25 p.m. PDT | 03.12.2014
Our Confessions of a Las Vegas Massage Therapist was picked up bypartners like MSNBC&Yahoothat meanswe recouped our costs on it. #wjchat

Saleem Khan
@SaleemChat


6:26 p.m. PDT | 03.12.2014
@SaleemChat With *that* hed is there any surprise? ;-) #wjchat

M. Edward Borasky
@znmeb


6:26 p.m. PDT | 03.12.2014
Yup “@arctictony: @dcap Really didn’t work out for Demand Media #wjchat”

Daniela’s Lair
@dcap


6:26 p.m. PDT | 03.12.2014
@JohnMLevitt agreed but who defines important? There are stories people don’t even know they need to know #wjchat

James Pilcher
@jamespilcher


6:26 p.m. PDT | 03.12.2014
RT @wjchat: Q8 Make up an attention web metric you think we’ll be using 5 years from now (don’t be afraid to have a little fun) #wjchat

Shauna Stuart
@ShaunaReporter


6:26 p.m. PDT | 03.12.2014
@wjchat A8 All I know is if we’re still using pageviews, we’re screwed. #wjchat

Brian J. Manzullo
@BrianManzullo


6:26 p.m. PDT | 03.12.2014
Ha! “@znmeb: @dcap And Google will grind you to a powder with a twist of their cyborg-amplified wrist. ;-) #wjchat”

Daniela’s Lair
@dcap


6:27 p.m. PDT | 03.12.2014
#WJChat #A7 Those are real risks that we face on the news production side. And there’s a question of how we lead audiences via data. [4/4]

Saleem Khan
@SaleemChat


6:27 p.m. PDT | 03.12.2014
@wjchat A8 Click-to-disappointment ratio: Measuring whether people are happy they clicked or whether the headline underdelivered. #wjchat

Mike Roe
@MikeRoe


6:27 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

John Saroff
@saroff_nyc


6:27 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Gai Le Roy
@gaileroy


6:27 p.m. PDT | 03.12.2014
RT @RajneeshB: RT @NewsCannon: @wjchat A6b: News judgment tells us WHAT to cover. Metrics help teach us HOW to cover it. #wjchat

Daniela’s Lair
@dcap


6:27 p.m. PDT | 03.12.2014
RT @SaleemChat: #WJChat #A7 Those are real risks that we face on the news production side. And there’s a question of how we lead audiences

M. Edward Borasky
@znmeb


6:27 p.m. PDT | 03.12.2014
@wjchat Crossover is problematic. Without strong separation & explanation to public there can be a (perceived) conflict of interest #wjchat

Tami Abdollah
@latams


6:28 p.m. PDT | 03.12.2014
A8 But seriously, if there was some form of “satisfaction” metric that measures whether a reader is happy they clicked on something. #wjchat

Brian J. Manzullo
@BrianManzullo


6:28 p.m. PDT | 03.12.2014
#wjchat #A7 @znmeb That’s the point. There is a risk of a race to the bottom if “what people want” vs. need is the determining factor.

Saleem Khan
@SaleemChat


6:28 p.m. PDT | 03.12.2014
@SaleemChat as a yahoo editor, happy to hear! #wjchat

Sarah Beston
@SarahBeston


6:28 p.m. PDT | 03.12.2014
RT @SaleemChat: #wjchat #A7 @znmeb That’s the point. There is a risk of a race to the bottom if “what people want” vs. need is the determi

William Cannon
@NewsCannon


6:28 p.m. PDT | 03.12.2014
@JohnMLevitt @notblue Consumers derive no value from being collected into a conversion funnel. #wjchat

M. Edward Borasky
@znmeb


6:28 p.m. PDT | 03.12.2014
RT @BrianManzullo: A8 But seriously, if there was some form of “satisfaction” metric that measures whether a reader is happy they clicked o

Shauna Stuart
@ShaunaReporter


6:28 p.m. PDT | 03.12.2014
@wjchat “wrong way” metric — when a post stops gaining popularity and is on the downward slope of life. #wjchat

Matt Kiser
@Matt_Kiser


6:29 p.m. PDT | 03.12.2014
@wjchat Number of people who read past the headline or lede. #wjchat

Tami Abdollah
@latams


6:29 p.m. PDT | 03.12.2014
@wjchat Hopefully by the someone will have figured out influence. #wjchat

P. Kim Bui
@kimbui


6:29 p.m. PDT | 03.12.2014
@wjchat Cocktail party metric – how many “did you read/hear/watch this story” conversations happen every weekend #wjchat

Teresa Gorman
@gteresa


6:29 p.m. PDT | 03.12.2014
@wjchat Literally did that in 2012 http://t.co/GVmtwIhjii :) #wjchat

Tony Haile
@arctictony


6:29 p.m. PDT | 03.12.2014
#WJChat #A8 In five years, we may see sensor-based metrics as wearables, natural interfaces and the Internet of Things take hold.

Saleem Khan
@SaleemChat


6:29 p.m. PDT | 03.12.2014
RT @arctictony @wjchat Literally did that in 2012 http://t.co/JF3Ah4grua :) #wjchat

wjchat
@wjchat


6:30 p.m. PDT | 03.12.2014
.@wjchat A7 depends on what data. Is it general demographic? Ok. Stuff submitted as customer/subscriber not ok #wjchat

James Pilcher
@jamespilcher


6:30 p.m. PDT | 03.12.2014
@kimbui @wjchat Plenty of vendors claim to have figured that out. #wjchat

M. Edward Borasky
@znmeb


6:30 p.m. PDT | 03.12.2014
We’ve hit our time. Big thanks again to @arctictony for hosting tonight #wjchat

wjchat
@wjchat


6:30 p.m. PDT | 03.12.2014
@JohnMLevitt Here hear! #wjchat

James Pilcher
@jamespilcher


6:30 p.m. PDT | 03.12.2014
And thank you all for being part of our #wjchat fam

wjchat
@wjchat


6:30 p.m. PDT | 03.12.2014
@wjchat A8: Similar to what @gmariethatsme said earlier. Metrics will tracking eyes, heart rates, pulses & metric cardiac monitors #wjchat

Clare Palo
@clarepalo


6:30 p.m. PDT | 03.12.2014
RT @latams: @wjchat Number of people who read past the headline or lede. #wjchat

Shauna Stuart
@ShaunaReporter


6:31 p.m. PDT | 03.12.2014
@wjchat This was great fun. Less lurking and more debating for me in future chats. Thanks all! #wjchat

Tony Haile
@arctictony


6:31 p.m. PDT | 03.12.2014
#WJChat #A8 As journalists, we need to be mindful of our news community as well as financial backers, and err in the public interest

Saleem Khan
@SaleemChat


6:31 p.m. PDT | 03.12.2014
@latams @wjchat True and it’s a problem everyone is facing. Creating engagement is possible if readers/people are connected #wjchat

Rebecca Roman
@i_Rsquared


6:31 p.m. PDT | 03.12.2014
You can pitch us a host or topic, too. Pitch us here: http://t.co/K4oXMfAweb #wjchat

wjchat
@wjchat


6:31 p.m. PDT | 03.12.2014
@arctictony We would love to hear more debating from you! Thanks for hosting! #wjchat

Transcript up soon, I promise,

P. Kim Bui
@kimbui


6:31 p.m. PDT | 03.12.2014
Please. RT @arctictony: @wjchat This was great fun. Less lurking and more debating for me in future chats. Thanks all! #wjchat

William Cannon
@NewsCannon


6:31 p.m. PDT | 03.12.2014
A8) I know this is WAY too creepy. But some way to measure eye movements on a page. See what the audience is looking at. #wjchat

Shauna Stuart
@ShaunaReporter


6:32 p.m. PDT | 03.12.2014
@wjchat Poseur Potential: filter to show if person is actually interested in what we wrote or just sharing to seem smart #wjchat

Lauryn Bennett
@LaurynBennett


6:32 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Imaboku
@Imaboku


6:32 p.m. PDT | 03.12.2014
@latams @wjchat Otherwise it’s just you ‘talking’ to people and no one is communicating with each other. #wjchat

Rebecca Roman
@i_Rsquared


6:32 p.m. PDT | 03.12.2014
@wjchat Thanks so much for being part of this chat @arctictony!! Very eye-opening. #wjchat

Clare Palo
@clarepalo


6:32 p.m. PDT | 03.12.2014
+1 RT @arctictony @wjchat This was great fun. Less lurking and more debating for me in future chats. Thanks all! #wjchat

wjchat
@wjchat


6:32 p.m. PDT | 03.12.2014
A8: Color of undergarments. RF tags, man #wjchat

Alex Campbell
@Indoctrinated


6:32 p.m. PDT | 03.12.2014
@wjchat Thank you @arctictony Great conversation. We’ve enjoyed using @Chartbeat Good night. #wjchat

David Plazas
@davidplazas


6:34 p.m. PDT | 03.12.2014
.@SarahBeston We joke, but the ethics and responsibility of news we produce news, and how, should always be foremost in our minds. #wjchat

Saleem Khan
@SaleemChat


6:34 p.m. PDT | 03.12.2014
A8: God, so many … How about trending to copying ratio? How quickly your original story feeds “revisions” on other sites? #wjchat

Daniela’s Lair
@dcap


6:34 p.m. PDT | 03.12.2014
Transcripts for #wjchat live here: http://t.co/ocW4cLItSX See you next week!

wjchat
@wjchat


6:34 p.m. PDT | 03.12.2014
@arctictony Thanks for taking the time to chat with us tonight! #wjchat

Saleem Khan
@SaleemChat


6:35 p.m. PDT | 03.12.2014
@arctictony thanks again for hosting, it was great #wjchat

Teresa Gorman
@gteresa


6:36 p.m. PDT | 03.12.2014
That’s all for me tonight. This is my chat-only account I’m @saleemkhan in Toronto (Hoth / Rura Penthe), if you want to connect. #wjchat

Saleem Khan
@SaleemChat


6:38 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Jem Young
@JemYoung


6:41 p.m. PDT | 03.12.2014
@arctictony why are these Australians at the bar 10x the volume level/annoyingness of lasers? #wjchat

Andrew Witherspoon
@awitherspoon


6:41 p.m. PDT | 03.12.2014
@latams @wjchat Making relatable content, and the ability to drive them to it if need be? #wjchat

Rebecca Roman
@i_Rsquared


6:43 p.m. PDT | 03.12.2014
RT @wjchat: You can pitch us a host or topic, too. Pitch us here: http://t.co/K4oXMfAweb #wjchat

Rebecca Roman
@i_Rsquared


6:45 p.m. PDT | 03.12.2014
Thoroughly enjoyed keeping up with the insightful #wjchat during my spare moments this evening. I will be back!

Ashli Blow
@ashliblow


6:46 p.m. PDT | 03.12.2014
RT @webjournalist: Students: Minnesota Public Radio is looking for summer interns for their visual team! http://t.co/WfGVH809zp #ascj #wjch

Emily Withrow
@emilywithrow


6:46 p.m. PDT | 03.12.2014
@arctictony @wjchat Thanks for the chat! #wjchat

Rebecca Roman
@i_Rsquared


6:46 p.m. PDT | 03.12.2014
RT @lilmikesf: US ignored #metrics ever since Reagan won in ’80

RT @wjchat: What are the limits of metrics? When should we ignore them? #w

deb
@nvrqt


6:52 p.m. PDT | 03.12.2014
RT @arctictony: @Indoctrinated Actually I believe clean design is a key factor for the attention web. You can’t sell fine dining in an outh

Katie Kimball
@nyc_katie


6:52 p.m. PDT | 03.12.2014
RT @webjournalist: Minnesota Public Radio is also looking for a Social Media intern. http://t.co/RvI8ZQ3o0w #ascj #wjchat #ONA13 #pubmedia

BuffJournalism
@BuffJournalism


6:55 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Adam Clarkson
@adamjclarkson


7:04 p.m. PDT | 03.12.2014
Q5 @WJChat: Social shares are more important. Would take 100 comments over 1000 views. Those people are going to come back. #wjchat

Segment
@SegmentNews


7:07 p.m. PDT | 03.12.2014
A7. Absolutely. It stops being news and starts becoming entertainment when we start chasing an audience. #wjchat

Segment
@SegmentNews


7:07 p.m. PDT | 03.12.2014
RT @notblue: Truth. MT @arctictony No one ever went into journalism to get rich (except maybe Michael Lewis). Journalists have a sense of m

Martin Distasio
@martindistasio


7:12 p.m. PDT | 03.12.2014
A6A: @WJChat Metrics should guide a story, not determine it. #WJChat

Segment
@SegmentNews


7:23 p.m. PDT | 03.12.2014
@arctictony why do you only own one shirt? #wjchat

Matt Bango
@mattbango


7:30 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Cat Hernandez
@catmhernandez


7:47 p.m. PDT | 03.12.2014
RT @wjchat: Transcripts for #wjchat live here: http://t.co/ocW4cLItSX See you next week!

JenniferSangalang
@byjensangalang


8:08 p.m. PDT | 03.12.2014
RT @webjournalist: Students: Minnesota Public Radio is looking for summer interns for their visual team! http://t.co/WfGVH809zp #ascj #wjch

Sally Ryan
@sallyryanphoto


8:18 p.m. PDT | 03.12.2014
RT @arctictony: @wjchat metrics shld be used way a drunk uses a streetlight: for support & illumination but u probably shldn’t ask it the w

Mark Loundy
@MarkLoundy


8:32 p.m. PDT | 03.12.2014
RT @webjournalist: @wjchat Q4 Creative storytelling that is relevant and asking for genuine engagement. With Animated GIFs on cats on a wre

LiTCollegeTour
@LiTCollegeTour


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